商务广告准备英语对话

时间：2021-01-16 11:21:04 商务英语我要投稿

商务广告准备英语对话

　　下面是小编整理的商务广告准备英语对话，快来看看吧。

商务广告准备英语对话

　　广告准备英语对话

　　A:we want to achieve the market goal with the right media.

　　B:Certainly. We've done some tactical planning already. We think we've come up with a good plan.

　　A:What media do you plan to use?

　　B:Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the Internet first.

　　A:So that way, our advertising dollars would be focused on people we know are computer users.

　　B:Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.

　　A:Will there be any direct mail?

　　B:No. That would not be correct for a manufacturer like you. Leave that to the retailers.

　　A:Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.

　　B:Great. We'll get started right away.

　　对话中文意思：

　　我们想要使用正确的行销媒体来达到市场目标.

　　当然.我们已经完成一些战略计划.我们认为我们已经提出一项不错的计划.

　　你们准备使用何种媒体?

　　考虑到你们想要展现的形象,我们已要求撰写文案的同事准备好计算机杂志稿及网际网络用稿.

　　这样一来,我们的广告花费就会针对如我们所知的计算机使用者身上.

　　是的.我们还同时刊登广告看板及报纸广告来帮助创立明显的品牌识别.

　　会有任何广告邮件吗?

　　没有.对像你们这样的制造商来说,那并不是正确的作法,把这种方式留给零售商吧.

　　说得没错.请准备一份更详细的`提案,然后我会把它推销给高阶主管.

　　太好了.我们马上准备.

　　英语知识点详解：

　　take account of something;take something into account: to consider particular facts, circumstances, etc. when making a decision about something 考虑到;顾及

　　The company takes account of environmental issues wherever possible. 只要有可能,这家公司总是尽量考虑到环境问题.

　　Coursework is taken into account as well as exam results. 除考试结果外,课程作业也要计入成绩.

　　The defendant asked for a number of other offences to be taken into account. 被告要求考虑其他一些罪行.

　　Project: to present somebody/something/yourself to other people in a particular way, especially one that gives a good impression 展现;表现;确立(好印象) VN ~ (yourself)

　　They sought advice on how to project a more positive image of their company. 他们就如何加强树立公司的形象征询意见.

　　She projects an air of calm self-confidence. 她表现出镇定自若的神态.

　　He projected himself as a man worth listening to. 他装成很有见地的样子.

　　Brand recognition: 品牌认同,品牌认知,品牌识别

　　Will there be any direct mail?

　　'direct mail'就是"直接邮寄的广告"的意思. Advertisements that are sent to people through the post/mail.

　　Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.

　　Pitch: to try to persuade somebody to buy something, to give you something or to make a business deal with you 推销;争取支持(或生意等) ~ (for sth)

　　Representatives went to Japan to pitch the company's newest products. 销售代表前往日本推销本公司的最新产品.

　　We were pitching against a much larger company for the contract. 我们在与一家比我们大得多的公司竞争这项合同.

　　'higher-up'就是上级,大人物的意思. A higher-up is an important person who has a lot of authority and influence.

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