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商务英语品牌形象对话

时间:2021-01-21 14:51:17 商务英语 我要投稿

商务英语品牌形象对话

  下面是小编整理的商务英语品牌形象对话,一起来看看吧。

商务英语品牌形象对话

  品牌意识

  Bill: In order to build the brand name among our target audience, we have developed a year-long advertising campaingn..

  为了我们的目标观众中建立品牌意识,我们已经制定了长达一年的广告计划。

  Lauren: What is the campaign?

  什么计划?

  Bill: We start with a major advertising blitz in tier one cities.

  我们首先要在主要城市进行集中的广告宣传。

  Lauren: What are the components of your advertising campaign?

  你们的广告计划有哪些内容?

  Bill: It includes promotional events, consumer coupons and free trials.

  包括宣传活动,发放顾客优惠券和免费试用。

  Lauren: Your initial brand awareness campaign should also include joint promotional events.

  你们早期的品牌意识宣传活动还应该包括联合促销活动。

  媒体优劣

  Bill: Because our advertising campaign budget is limited, we will buy air and television time on major stations for a one month period.

  因为我们的'广告预算有限,我们将购买主要电台和电视台的时段,为期一个月。

  Lauren: It seems that one month will not be long enough to execute the current campaign.

  要完成当前的计划,一个月的时间可能不够。

  Bill: Because our product is digital, we feel we can continue the campaign via the internet. It is a much cheaper media.

  因为是数码产品,所以我们可以通过互联网来继续完成计划。用互联网这种媒体要便宜得多。

  Lauren: Have you considered trade publications?

  你考虑过行业杂志吗?

  Bill: We have determined this is too costly for our budget.

  那样的话开销太大,超出了预算。

  Lauren: I feel this may be the best way to reach our target. Perhaps we could reevaluate the initial campaign and revise the allocations of our budget.

  我觉得这也许是达到目标的最佳方式。我们也许可以重新评估最初的广告计划,调整预算的分配。

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