商务国际品牌简介

时间：2021-01-11 16:52:14 商务英语我要投稿

商务国际品牌简介

　　The Tata Group is the largest corporation in India. It has a diverse range of business interests, including cars, steel, information technology, energy, tea and hotels. It was founded in 1868 by Jamsetji Nusserwanji Tata, who set up a company in Mumbai to trade in cotton. The company opened the Taj Mahal Hotel in Mumbai in 1903 and then it invested in steel and power. Today, Tata is showing the power of Indian companies in the global marketplace. It has purchased luxury brand cars, like Jaguar and Land Rover, and foreign-owned steel makers. In 2008, it showcased the world’s cheapest car, the Tata Nano. The website says it is a value-driven company: “Our practice of returning to society what we earn evokes trust among consumers, employees, shareholders and the community.” Tata employs close to 400,000 people worldwide.

商务国际品牌简介

　　塔塔集团是印度最大的集团公司。塔塔的商业运行涉及许多领域，包括汽车、钢铁、信息技术、能源、茶叶以及饭店。1868年，贾姆谢特吉·塔塔开创了塔塔，起初他在孟买建立公司，做纺织业生意。1903年，该公司在孟买建立了泰姬玛哈酒店，之后投资钢铁和能源业。如今，塔塔在全球市场展现着印度公司的实力。该集团购买了像捷豹和路虎这样的奢侈品牌。以及外国制钢厂。2008年，集团发布了全球最廉价汽车，塔塔纳努。其官网称我们是一家以价值为主导的公司：“我们回归社会的.行动夺得了顾客、员工、股东以及社区的信任。”塔塔在全球的员工总数接近40万人。

　　Subway is the world’s most successful sandwich restaurant franchise. It was started in 1965 by Fred DeLuca who wanted to make extra cash selling sandwiches to finance his dream of becoming a doctor. They started franchising the Subway name and the company achieved quite remarkable growth. Today, it has almost 35,000 restaurants in 92 countries. It is the world’s second-largest restaurant chain. The principles of DeLuca in 1965 are the same today and a reason for its continued success. DeLuca believed in the “importance of serving a well-made, high quality product, providing excellent customer service, keeping operating costs low and finding great locations”. Several design and operating features are common to most stores – one is a map of the New York Subway, and another is employees called “Subway Sandwich Artists”.

　　赛百味是全球最为成功的三明治连锁店。1965年，弗累德·德卢卡为了实现他当医生的理想，通过售卖三明治来赚取资金。他们开始对赛百味进行连锁，公司取得了不俗的成绩。如今，赛百味遍及92个国家，3万5000家连锁店。它也是全球第二大餐厅连锁店。德卢卡在1965年所制定的公司准则未曾改变，这也是公司不断成功的原因。德卢卡相信为顾客提供优质产品，满意的服务，降低运营成本，找寻最佳店面位置是非常重要的。许多设计和运营都与赛百味有共同之处，其中之一是纽约地铁线路图，另外一个就是一位名叫“地铁三明治艺术家”的员工。

　　Starbucks is an international coffee and coffeehouse chain. It is the world’s best-known brand of coffee shop and has almost 20,000 stores in around 50 countries, employing close to 150,000 people. It was formed in Seattle, Washington in 1971 by English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. Its website says little has changed since then: “Every day, we go to work hoping to do two things: share great coffee with our friends and help make the world a little better. It was true when the first Starbucks opened in 1971, and it’s just as true today.” Starbucks is famous for its range of coffees and pastries, its comfortable and well-furnished shops and its free-trade coffee. Trained Starbucks staff are called Coffee Masters, while staff in training are known as baristas.

　　星巴克是一家国际连锁咖啡公司。它也是全球最知名的咖啡品牌，遍布全球大约50个国家，连锁店将近2万家，员工总数接近15万人。1971年，英语老师杰里·巴登、历史老师泽夫·西格尔以及作家戈登·博格一同在华盛顿西雅图创建了星巴克。其官网称我们未曾改变：“每天上班都希望完成两件事：与朋友们分享美味咖啡，让这个世界变得更加美好。1971年第一家星巴克开业时我们就是这么想的，如今依然如此。”咖啡和甜点的种类繁多，舒适漂亮的店面环境也是星巴克名声远播的原因。训练有素的星巴克员工被叫作咖啡大师，正在接受训练的员工叫作咖啡师。

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