国际商务品牌话题简介
Burberry is a classic, traditional fashion house founded by Thomas Burberry near London in 1856. The 21-year-old textiles trainee decided to start making and selling his own outdoor clothes. He invented the world-famous water-resistant fabric gabardine in 1888 and opened his first store in London’s fashionable Haymarket in 1891. Burberry created clothing for early explorers to the South Pole and Mount Everest. Gabardineand the traditional Burberry tartan check pattern are now company trademarks. They form part of a multi-billion-dollar company. It has branched out into perfumes, watches, sunglasses and accessories. It had some image problems in the 1980s and 1990s when it became popular with British football hooligans. However, rebranding in top fashion magazines has returned its luxury appeal.
1856年，托马斯·博柏利在伦敦附创建了一间集古典和传统于一身的时装店。21岁的纺织业实习生决定开始制作并销售自己的户外服装。1888年，博柏利创作出了世界知名的斜纹防水布料，1891年，在伦敦时尚的`甘草市场开了自己的第一家店。博柏利为最初前往南极和珠穆朗玛峰的探险者制作衣服。如今，这种防水布料和传统的格子呢样式成为了公司的商标。他们建成了一家价值数十亿的企业。博柏利又涉足香水、手表、太阳镜以及配饰业。20世纪80-90年代，博柏利遭遇到了一些形象问题，当时博柏利在英国的足球流氓中日益盛行。但是，之后博柏利的新商标出现在了顶级时尚杂志上，这又吸引了人们对奢华的兴趣。
Budweiser is one of the biggest selling beers in the world. It is brewed by the Anheuser-Busch breweries in the United States but it has its origins in the Czech Republic. In 2008 Anheuser-Busch sold most of the operations to the Belgian-Brazilian beer giant InBev, to create the largest brewing company in the world. Brewing of the pale lager beer started in 1876 and has become an American icon. Budweiser accounts for over half of all beers sold in the USA. Like other beers, Budweiser is known for its distinctive bottle and label, both of which remained largely unchanged since 1876. Tradition is important to the company. Its website says: “At Budweiser, we take enormous pride in brewing the great American lager. But being a part of American history and life is what really makes us proud.”
百威是世界上最大的啤酒公司之一。它是在美国阿贺·布希酿酒厂生产而成，百威啤酒起初是来自捷克共和国。2008年，阿贺·布希将百威的大部分经营权售卖给了一家比利时-巴西跨国的啤酒集团-英博集团，从而建成了世界上最大的酿酒公司。1876年，百威开始酿造谈啤酒，之后成为了美国的象征。全美超过一半的啤酒销售均来自百威。像其它品牌一样，百威因其独特的啤酒和商标而著名，自从1876年以来，其商标和啤酒大体上保持不变。传统对于企业来说至关重要。其官方网站中说道：“在百威，我们酿造出了美国最好的谈啤酒，我们引以为豪。但是融入到美国历史和生活之中才真正让我们值得欢呼。”
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