体育营销的外文参考文献

时间：2021-04-02 17:26:11 参考文献我要投稿

关于体育营销的外文参考文献

　　体育营销（SportMarketing）就是以体育活动为载体来推广自己的产品和品牌的一种市场营销活动，是市场营销的一种手段。在写作论文之前，先来看看我们整理的体育营销外文参考文献吧。

　　[1]Zhe Luo,Lei Li. Sports Marketing Strategy Research of China Enterprise[A]. 信息化与工程国际学会。Proceedings of 2016 2nd International Conference on Economics,Social Science,Arts,Education and Management Engineering（ESSAEME 2016）[C].信息化与工程国际学会：,2016:4.

　　[2]Haijuan Ren. Research on Leisure and Fitness Business Marketing and Market Structure[A]. 信息化与工程国际学会。Proceedings of 2016 2nd International Conference on Economy,Management and Education Technology（ICEMET 2016）[C].信息化与工程国际学会：,2016:6.

　　[3]Sang Woo Lee,Jae Woong An,Ji Young Lee. The Relationship between E-Sports Viewing Motives and Satisfaction: The Case of League of Legends[A]. International Center of Economics,Humanities & Management.Proceedings of International Conference on Business, Management & Corporate Social Responsibility （ICBMCSR'14, Indonesia）[C].International Center of Economics,Humanities & Management:,2014:4.

　　[4]Liu Xiao,Cui Zijie,Fang Zheng. Study on the Effects of Sports Sponsorship[A]. 四川大学战略与发展研究中心。Innovation, Entrepreneurship and Strategy in the Era of Internet-Proceedings of 2016 International Conference on Strategic Management[C].四川大学战略与发展研究中心：,2016:4.

　　[5]Zehua LI,Yunhe SUN. Sports Broadcasting Policy Research[A]. .International Journal of Education and Management（MARCH 2017 V2 N1）[C].:,2017:4.

　　[6]Derek Ong. Needs analysis of fitness members and service bundling for competitive sustainable development of fitness industry in Klang Valley[A]. Intelligent Information Technology Application Association.Proceedings of 2011 International Conference on Applied Social Science（ICASS 2011 V1）[C].Intelligent Information Technology Application Association:,2011:9.

　　[7]Peng Tang,Rong Pan,Jiayi Liu. Influencing Factors of Sports Lottery Marketing--Empirical Study Based on Data from Jiangsu[A]. Intelligent Information Technology Application Association.Proceedings of the 2011 International Conference on Computing,Information and Control（ICCIC 2011 Part2）[C].Intelligent Information Technology Application Association:,2011:9.

　　[8]Jennifer Y.Mak. Current Research in Sport Marketing in the United States:A systematic Review and Content Analysis[A]. 17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd.Proceedings of 2014 Incheon Asian Games International Sport Science Congress[C].17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd:,2014:1.

　　[9]Hong Park,Ryun Hoe Koo,Na Rae Kim,Seung Ho Shin,Myung Woo Lee. The Causal Relationship among Servicescape,Emotion,Customer Satisfaction,and Customer Loyalty in Martial Arts Academy:Study on Kyokushin Karate and Brazilian Jiu-Jitsu Trainees[A]. 17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd.Proceedings of 2014 Incheon Asian Games International Sport Science Congress[C].17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd:,2014:1.

　　[10]Ho Jun Sung,Changi Nam,Min Ki Kim. Evaluating the Effects of Sports Marketing on Stock Returns Evidence:Evidence from the Korean Baseball Organization[A]. 17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd.Proceedings of 2014 Incheon Asian Games International Sport Science Congress[C].17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd:,2014:1.

　　[11]Seung Pil Lee. The Sport-Based Holistic Development Model:Dynamics and Multidimensionality in Intangible Value Network[A]. 17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd.Proceedings of 2014 Incheon Asian Games International Sport Science Congress[C].17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd:,2014:2.

　　[12]Woo Taek Shim,Kwang Min Cho. Strategies to Establish Official Sponsorships for a Successful Pyeongchang 2018 Winter Olympic[A]. 17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd.Proceedings of 2014 Incheon Asian Games International Sport Science Congress[C].17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd:,2014:1.

　　[13]Qinqin Dong. Research on the Co-branding Synergy of Mega Sports Events and Host City[A]. 17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd.Proceedings of 2014 Incheon Asian Games International Sport Science Congress[C].17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd:,2014:1.

　　[14]Peng Qin. Study on Wecha Marketing Counterm Easures of Sports Enterprises in China[A]. 17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd.Proceedings of 2014 Incheon Asian Games International Sport Science Congress[C].17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd:,2014:2.

　　[15]David Scott,Todd Seidler,Chung Wan Ryu,Woo Jeong Cho. A Study on the City Marketing Effectiveness Generated by Sport[A]. 17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd.Proceedings of 2014 Incheon Asian Games International Sport Science Congress[C].17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd:,2014:1.

　　[16]Ji Tae Kim,Il Kwon Kwon,Eun Chul Seo. The Influences of the Persuasion Attempt Toward Patriotic Marketing Advertisement on Consumer Emotion and Corporate Image:Focused on 2012 London Olympic Games[A]. 17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd.Proceedings of 2014 Incheon Asian Games International Sport Science Congress[C].17th Asian Games Incheon 2014、Gyeogin National University of Education、Kahperd:,2014:1.

　　[17]Chunguang You,Lihua Hu,Lijin Qin. The Basic Theory of Study on China's “National Games”[A]. 清华大学体育部（Division of Sports Science and Physical Education of Tsinghua University）、泛亚体育科学学会（Pan-Asian Sports Science Association）。清华大学国际体育科学论文报告会暨第22届泛亚体育科学大会论文集[C].清华大学体育部（Division of Sports Science and Physical Education of Tsinghua University）、泛亚体育科学学会（Pan-Asian Sports Science Association）：,2011:1.

　　[18]Keyi Jin. A Rustic Opinion on the Problems and the Countermeasures to the Innovation in the Development of the Sports-culture Industry in China[A]. Information Engineering Research Institute, USA.Proceedings of 2014 4th International Conference on Education and Education Management（EEM 2014 V66）[C].Information Engineering Research Institute, USA:,2014:5.

　　[19]Lei Wang,Bing Li. Volvo China open（Tianjin） analysis of event marketing strategy[A]. American Applied Sciences Research Institute, AASRI;American Applied Sciences Research Institute, AASRI.Proceedings of the 2014 International Conference on Sport Science and Computer Science（SSCS 2014） & The 2014 International Conference on Biomechanics and Sports Engineering（BSE 2014）[C].American Applied Sciences Research Institute, AASRI;American Applied Sciences Research Institute, AASRI:,2014:3.

　　[20]Jinquan Zhou,Wenjin He. Sports Event Management and Integrated Marketing Communication: A Case of Volvo Ocean Race 2014-2015 in Sanya[A]. Singapore Management and Sports Science Institute,Singapore.Proceedings of 2015 3rd International Conference on Social Science and Humanity（ICSSH 2015 V76）[C].Singapore Management and Sports Science Institute,Singapore:,2015:6.

　　[21]Yaokun Gong. On Practical Factors of Ethical Anomies in Competitive Sports[A]. Singapore Management and Sports Science Institute,Singapore.Proceedings of 2015 2nd International Conference on Education and Education Research（EER 2015 V8）[C].Singapore Management and Sports Science Institute,Singapore:,2015:4.

　　[22]Liming Han,Ziqiang Wang,Dangyan Yan. On-line Marketing Strategies for Sports Products[A]. Singapore Management and Sports Science Institute,Singapore.Proceedings of 2015 2nd International Conference on Education and Education Research（EER 2015 V8）[C].Singapore Management and Sports Science Institute,Singapore:,2015:4.

　　[23]Zhixiong Xiao. Research on the influence of marketing strategies on the leisure sports consumption based on construal level theory[A]. Information Engineering Research Institute, USA.Proceedings of 2014 International Conference on Computational Intelligence and Industrial Engineering（CIIE 2014）[C].Information Engineering Research Institute, USA:,2014:8.

　　[24]Yongfeng He. Considerations on Further Development to China's Enterprises Using Sport marketing Strategies[A]. Information Engineering Research Institute, USA.Proceedings of 2014 2nd International Conference on Economic,Business Management and Education Innovation（EBMEI 2014 V35）[C].Information Engineering Research Institute, USA:,2014:5.

　　[25]Lei Wang,Bing Li. Hung holdings analysis and study on the marketing strategy of limited competition[A]. American Applied Sciences Research Institute, AASRI;American Applied Sciences Research Institute, AASRI.Proceedings of the 2014 International Conference on Sport Science and Computer Science（SSCS 2014） & The 2014 International Conference on Biomechanics and Sports Engineering（BSE 2014）[C].American Applied Sciences Research Institute, AASRI;American Applied Sciences Research Institute, AASRI:,2014:3.

　　[26]Hongwei Fan,Hongxing Zhang,Wanling Liu,Lichun Yang,Wei Luo. Research on Investigation of CUBS Brand Marketing Strategy Implementation and Countermeasure[A]. Information Engineering Research Institute, USA.Proceedings of 2nd International Conference on Simulation and Modeling Methodologies,Technologies and Applications（SMTA 2015）[C].Information Engineering Research Institute, USA:,2015:6.

　　[27]Li Wang. Study on Applying STP Theory in P.E. Teaching and P.E. Marketing[A]. Hong Kong Education Society.Proceedings of 2013 Fourth International Conference on Education and Sports Education（ESE 2013 V12）[C].Hong Kong Education Society:,2013:5.

　　[28]Xiang Liu. Running Characteristics and Comparative Analysis of International Theoretical Journals on Sports Communication[A]. .International Journal of Intelligent Information and Management Science（Volume 2, Issue 3, March 2013）[C].:,2013:4.

　　[29]Donghua Zhou,Xing Yan. Management and Operation Strategy of Stadiums in the Context of the Internet Plus Sports[A]. Domodedovo Branch of Russian State University for the Humanities（Russia）、International Science and Culture Center for Academic Contacts（Russia）、Henan University Minsheng College（China）。Proceedings of the 2016 International Conference on Judicial,Administrative and Humanitarian Problems of State Structures and Economical Subjects（JAHP 2016）[C].Domodedovo Branch of Russian State University for the Humanities（Russia）、International Science and Culture Center for Academic Contacts（Russia）、Henan University Minsheng College（China）：,2016:4.

　　[30]Peng Cui. Research Tools for Understanding Sports Consumers[A]. University Mohamed Khider of Biskra, Algeria、同济大学。Advances in Social Science, Education and Humanities Research（ Volume 70）[C].University Mohamed Khider of Biskra, Algeria、同济大学：,2016:4.

　　[31]Qigang LIU,Chengbo HU,Li SHEN. Research on Management of Chinese Stadiums[A]. International Informatization and Engineering Associations、Atlantis Press.Proceedings of 2014 2nd International Conference on Education Technology and Information System[C].International Informatization and Engineering Associations、Atlantis Press:,2014:4.

　　[32]Qiwu Liu,Guang Wei,Jia Shen. Research on impact of 3G technology on sports event marketing[A]. 国家体育总局、第16届亚运会组委会、中国体育科学学会。第16届亚洲运动会科学大会论文摘要汇编[C].国家体育总局、第16届亚运会组委会、中国体育科学学会：,2010:2.

　　[33]Hong Lu. Sport presentation communication in sports mega-events[A]. 国家体育总局、第16届亚运会组委会、中国体育科学学会。第16届亚洲运动会科学大会论文摘要汇编[C].国家体育总局、第16届亚运会组委会、中国体育科学学会：,2010:2.

　　[34]Liping Zhong. Classification of sports fans and marketing strategies based on motives and behavior[A]. 国家体育总局、第16届亚运会组委会、中国体育科学学会。第16届亚洲运动会科学大会论文摘要汇编[C].国家体育总局、第16届亚运会组委会、中国体育科学学会：,2010:2.

　　[35]Yan Sun. Relationship between sports marketing and internet[A]. 国家体育总局、第16届亚运会组委会、中国体育科学学会。第16届亚洲运动会科学大会论文摘要汇编[C].国家体育总局、第16届亚运会组委会、中国体育科学学会：,2010:2.

　　[36]Chunlai Wang,Bing Yang. Research on construction of integrated marketing communicatioin mode for sports events in China[A]. 国家体育总局、第16届亚运会组委会、中国体育科学学会。第16届亚洲运动会科学大会论文摘要汇编[C].国家体育总局、第16届亚运会组委会、中国体育科学学会：,2010:2.

　　[37]XIANGMIN LI,XIANHUI LI. Sports Marketing in the Context of Social Media[A]. 浙江大学、华东理工大学、逢甲大学、南京理工大学、DEStech Publications, Inc.Conference Proceedings of 2014 Asia--Pacific Management and Engineering Conference（APME 2014）[C].浙江大学、华东理工大学、逢甲大学、南京理工大学、DEStech Publications, Inc:,2014:7.

　　[38]Qian Guangtian. Behavior Analysis in E-Commerce[A]. Shanghai Jiao Tong University、Chongqing University、Chongqing Normal University、Nanyang Technological University、Henan Institute of Science and Technology、Hunan Institute of Engineering.Selected, peer reviewed papers from the 4th International Conference on Intelligent Structure and Vibration Control（ISVC 2014）[C].Shanghai Jiao Tong University、Chongqing University、Chongqing Normal University、Nanyang Technological University、Henan Institute of Science and Technology、Hunan Institute of Engineering:,2014:5.

　　[39]Almuez Shaftar. INVESTORS' OPINIONS ABOUT SPORT MARKETING IN LIBYA[A]. 2004 Pre-Olympic Congress.Proceedings of 2004 Pre-Olympic Congress[C].2004 Pre-Olympic Congress:,2004:2.

　　[40]Jian Huang,Fengxia Hao,Liming Liu. Implementation of the green marketing strategy of Sports Tour Industry in the Western China[A]. Intelligent Information Technology Application Association.Proceedings of the 2011 Second International Conference on Education and sports Education（ESE 2011 V1）[C].Intelligent Information Technology Application Association:,2011:5.

　　[41]Peibing Ye,Xiaojiao Zhou,Yikun Yang. Study on the Brand Marketing Strategies of NCAA[A]. Intelligent Information Technology Application Association.Lecture Notes in Management Science 2011 International Conference on Physical Education and Society Management （ICPESM2011 2011 V1）[C].Intelligent Information Technology Application Association:,2011:5.

　　[42]. The 2008 Olympic Games:Opportunities and Challenges for Sports Marketing[J]. China's Foreign Trade,2008,（15）：57-58.

　　[43]Horst M.Schellhaass. Strategies for the TV Marketing of Sports[A]. 中国传媒大学广播电视研究中心、美国宾夕法尼亚大学安南堡传播学院。奥林匹克的传播学研究[C].中国传媒大学广播电视研究中心、美国宾夕法尼亚大学安南堡传播学院：,2006:6.

　　[44]Peng Tang,Rong Pan Department of Sports,School of Business Hohai University Nanjing,China Jiayi Liu School of Public Administration Hohai University Nanjing,China. Influencing Factors of Sports Lottery Marketing--Empirical Study Based on Data from Jiangsu[A]. Intelligent Information Technology Application Research Association, Hong Kong、Huanggang Normal University, China、International Science and Engineering Center （ISEC）， Hong Kong.Proceedings of 2010 Second International Seminar On Business and Information Management （ISBIM 2010）[C].Intelligent Information Technology Application Research Association, Hong Kong、Huanggang Normal University, China、International Science and Engineering Center （ISEC）， Hong Kong:,2010:5.

　　[45]Zheng Zhiqiang School of PE., Jiangxi University of Finance & Economics,330013 Nanchang, CHINA. Research on Network Marketing Pricing Strategy of China's Sporting Goods Enterprises[A]. Wuhan Institute of Technology, China、Yangzhou University, China、International Communication Sciences Association,Hong Kong （ICSA）、Southwestern University of Finance and Economics, China、Nanchang University, China.2010 International Conference on Computer and Communication Technologies in Agriculture Engineering（CCTAE 2010）（Volume 1）[C].Wuhan Institute of Technology, China、Yangzhou University, China、International Communication Sciences Association,Hong Kong （ICSA）、Southwestern University of Finance and Economics, China、Nanchang University, China:,2010:4.

　　[46]WuLiang Department of Physical Education Henan Institute of Science and Technology Xinxiang Henan,P.R.China,453003. On Factors Influencing the Development of Chinese Sports Economy and Countermeasures[A]. International Science and Engineering Center, Hong Kong、Huazhong University of Science & Technology, China、Howard University.Proceedings of 2010 International Conference on Sport Medicine, Sport Science, and Computer Science （SMSSCS 2010）[C].International Science and Engineering Center, Hong Kong、Huazhong University of Science & Technology, China、Howard University:,2010:4.

　　[47]Shunhui Zhao Institute of Art&Fashion,Tianjin Polytechnic University,Tianjin,China. Marketing Strategies of Lenovo[A]. Scientific Research Publishing,USA.Proceedings of the 2010 International Conference on Information Technology and Scientific Management（Volume 1）[C].Scientific Research Publishing,USA:,2010:4.

　　[48]Zhongbin Yin Public Physical Department Hebei University of Engineering Handan, China Binli Wang School of Information and Electrical Engineering Hebei University of Engineering Handan, China Zhe Li School of Humanities Hebei University of Engineering Handan, China. The Impact on the Development of Sports Enterprises Making by the Combination of E-commerce and Network Marketing[A]. International Communication Sciences Association （ICSA）、Shenzhen University, China、Huazhong Normal University, China、Optical Valley Software Park.2010 International Conference on E-Health Networking, Digital Ecosystems and Technologies Proceedings（Volume 1）[C].International Communication Sciences Association （ICSA）、Shenzhen University, China、Huazhong Normal University, China、Optical Valley Software Park:,2010:3.

　　[49]Heng Zhong1, Yu-Mei Cui2, Jing-Jie Luo2 1Fashion Institute, Hainan University, 58 Ren Min Road, Haikou city, Hainan province, 570228, China 2Fashion Art Design Institute, Donghua University, 1882, Yan An Road（w）， 200051, Shanghai, China. Colour Relevance Analysis between Sportswear and Sport-style Casual-wear[A]. College of Textiles at Donghua University、 College of Materials Science and Engineering at Donghua University.Proceedings of Textile Bioengineering and Informatics Symposium 2010[C].College of Textiles at Donghua University、 College of Materials Science and Engineering at Donghua University:,2010:7.

　　[50]Mahdi Bigdely,Habib Honari,Keivan Mollanoroozi. Effective digital technologies and new media on increasing the size of the sports audience[A]. Asia-Pacific Chemical, Biological & Environmental Engineering Society （APCBEES）。Proceedings of International Conference on Environmental, Biomedical and Biotechnology（ICEBB 2011）[C].Asia-Pacific Chemical, Biological & Environmental Engineering Society （APCBEES）：,2011:7.

　　[51]Chong Kim. Introduction of Sport and Leisure Industry in Korea[A]. 华南师范大学（South China Normal University）。第二届社会体育国际论坛文集[C].华南师范大学（South China Normal University）：,2004:10.

　　[52]Ki-Seok KYE. Improvement of Urban Living Environment and Fostering of City Identity through the International Events--The Case of 2002 World Cup Host Cities in Korea[A]. 中国风景园林学会。Proceedings of the 8th International Landscape Architecture Symposium of China,Japan and Korea[C].中国风景园林学会：,2005:15.

　　[53]LUO Qing. Global Sport Events and National Image Marketing[A]. 中国传媒大学亚洲传媒研究中心（Asia Media Research Centre Communication University of China）。2007亚洲传媒论坛--全球化体育事件与体育传播论文摘要集[C].中国传媒大学亚洲传媒研究中心（Asia Media Research Centre Communication University of China）：,2007:1.

　　[54]LI JunLi P.E School of Jiujiang University Jiujiang University Jiujiang, Jiangxi Province HAN Kaiyan Information & Technology School of Jiujiang University Jiujiang University Jiujiang, Jiangxi Province. Research on Internationalization of 361° Sports BRAND[A]. Anhui University of Economics and Finance, China、IEEE Beijing Section, China.Proceedings of 2011 International Conference on Management Science and Intelligent Control（ICMSIC 2011） VOL.01[C].Anhui University of Economics and Finance, China、IEEE Beijing Section, China:,2011:3.

　　[55]M. L. Sun General Education Center University of Kaohsiung Chinese Taipei Y. H. Lin Department of Finance Min Dao University Chinese Taipei. The Effects of Motivation, Background, Attraction and Loyalty in the 2010 International Thousands Swimming Cross to Sun Moon Lake[A]. Asia Pacific Business Innovation and Technology Management Society、Dalian University of Technology、Lung Hwa University of Science & Technology、Philippine Institute of Industrial Engineers.Proceedings of 2011 IEEE International Summer Conference of Asia Pacific Business Innovation and Technology Management（APBITM 2011）[C].Asia Pacific Business Innovation and Technology Management Society、Dalian University of Technology、Lung Hwa University of Science & Technology、Philippine Institute of Industrial Engineers:,2011:5.

　　[56]Heng Tian Economics and Management School of Wuhan University Wuhan,Hubei,430072,China. Research on Marketing Operation to Service Products of Public Sports Venues--Based on the Spot Survey in Shenzhen City[A]. Anhui University of Economics and Finance,China、IEEE Beijing Section,China.Proceedings of 2011 International Conference on Management Science and Intelligent Control（ICMSIC 2011） VOL.04[C].Anhui University of Economics and Finance,China、IEEE Beijing Section,China:,2011:6.

　　[57]Chin-Huang Huang,Chun-Hung Lee,Chi-Shin Hou. Segmenting Motivations for the Satisfaction of Spectators in 2009 World Games[A]. International Economics Development and Research Center（IEDRC）。The Proceedings of 2011 International Conference on Innovation,Management and Service[C].International Economics Development and Research Center（IEDRC）：,2011:6.

　　[58]Chin-Huang Huang,Yen-Hsiang Huang,Chi-Shin Hou. An Analysis for Motivations and Experienced Marketing in the World Games 2009[A]. Asia Pacific Business Innovation and Technology Management Society、China National Cleaner Production Center、Beihang University、MingDao University、Ta Hwa Institute of Technology.Full Paper of 2010 International （Summer） Conference on Asia Pacific Business Innovation & Technology Management（APBITM Summer 2010）[C].Asia Pacific Business Innovation and Technology Management Society、China National Cleaner Production Center、Beihang University、MingDao University、Ta Hwa Institute of Technology:,2010:17.

　　[59]K. C. Chen Department of Recreation Sports and Health Promotion MeiHo University Chinese Taipei Y. L. Cheng Department of Information Management WuFeng University Chinese Taipei Z. P. Lin Department of Holistic Wellness, MinDao University Chinese Taipei. Sports Tourist's Perceptions toward the 2009 Taipei Deaflympics: A Structural Equation Modeling Approach[A]. Asia Pacific Business Innovation and Technology Management Society、Dalian University of Technology、Lung Hwa University of Science & Technology、Philippine Institute of Industrial Engineers.Proceedings of 2011 IEEE International Summer Conference of Asia Pacific Business Innovation and Technology Management（APBITM 2011）[C].Asia Pacific Business Innovation and Technology Management Society、Dalian University of Technology、Lung Hwa University of Science & Technology、Philippine Institute of Industrial Engineers:,2011:5.

　　[60]Wang Fa-chang Department of Physical Education, Henan Institute of Science and Technology, Xinxiang, Henan, China 453003. On Professional Ability of Administrating College Sports Competitions[A]. 武汉大学、美国James Madison大学、美国科研出版社。Proceedings of International Conference on Engineering and Business Management（EBM2010）[C].武汉大学、美国James Madison大学、美国科研出版社：,2010:4.

　　[61]H.K.Leng 1 1 National Institute of Education,Nanyang Technological University. Effectiveness of Sports Sponsorship In Swimming Competitions[A]. International Economics Development and Research Center（IEDRC）。Proceedings of 2012 International Conference on Economics, Business and Marketing Management[C].International Economics Development and Research Center（IEDRC）：,2012:4.

　　[62]Xin Zhang Dept. of Sports Economics & Management, Wuhan Inst. of P.E . Wuhan, China. Marketing Plan for Li-Ning Product Expansion in UK[A]. Information Engineering Research Institute, USA.Lecture Notes in Information Technology-Proceedings of 2012 International Conference on Future Information Technology and Management Science & Engineering（FITMSE 2012）[C].Information Engineering Research Institute, USA:,2012:6.

　　[63]Sun,Yan Shandong Institute of Physical Education,China. Sport marketing and the internet[A]. 国际体育科学与教育理事会、国际运动医学联合会、国际奥委会、国际残奥会。Proceedings of 2008 International Convention on Science,Education and Medicine in Sport（Volume Ⅲ）[C].国际体育科学与教育理事会、国际运动医学联合会、国际奥委会、国际残奥会：,2008:1.

　　[64]Kim,Do Kyun,Han,Jin-Wook. Marketing strategy of sports companies using the Olympic Games[A]. 国际体育科学与教育理事会、国际运动医学联合会、国际奥委会、国际残奥会。Proceedings of 2008 International Convention on Science,Education and Medicine in Sport（Volume Ⅲ）[C].国际体育科学与教育理事会、国际运动医学联合会、国际奥委会、国际残奥会：,2008:2.

　　[65]Chang Liao,Li Chu,Ju-Mei Hung,Yi-Jia Chiu. Role of Sports Tourism in the Development of Local Area:A Study of Critical Success Factors[A]. The Research Committee on Leisure Sociology、The Professional Organization on the Leisure Philosophy in China、Center of Leisure Studies for Chinese National Academy of Arts.Leisure and Civilization:Interdisciplinary and International Perspectives[C].The Research Committee on Leisure Sociology、The Professional Organization on the Leisure Philosophy in China、Center of Leisure Studies for Chinese National Academy of Arts:,2009:15.

　　[66]Choi,Jin-Ho,Seung-Chul Lee,Kwang-Soo Lee. Consumer Attitudes on Team Identification,Team Image,and Purchasing Intention toward Cause-Related Marketing[A]. 国际体育科学与教育理事会、国际运动医学联合会、国际奥委会、国际残奥会。Proceedings of 2008 International Convention on Science,Education and Medicine in Sport（Volume Ⅰ）[C].国际体育科学与教育理事会、国际运动医学联合会、国际奥委会、国际残奥会：,2008:1.

　　[67]Ming-Hung Chen,Guo-Ming Jung,Chien-Ting Chen,Hsiu-Chen Cheng,Yao-Ming Wang,Chia-Kang Chen,Nan-Fu Chen. A Marketing Analysis between Leisure Involvement and Behavioral Loyalty of Fitness Club Participants in Taiwan[A]. International Association for Information and Management Sciences（IMS）。Proceedings of the Twelfth International Conference on Information and Management Sciences[C].International Association for Information and Management Sciences（IMS）：,2013:3.

　　[68]Shi Na. Research on the Interaction Condition and Mechanism Reformation Underlying the Sport Industry and Sport Media[A]. 国际体育大学协会。第17届国际“奥林匹克竞技体育与大众体育”科学大会论文摘要汇编[C].国际体育大学协会：,2013:1.

　　[69]Song Wei. Sports Brands' Path Towards Network Viral Marketing[A]. 国际体育大学协会。第17届国际“奥林匹克竞技体育与大众体育”科学大会论文摘要汇编[C].国际体育大学协会：,2013:1.

　　[70]Wu Fei. Study on the Optimization and Innovation of Beijing Sports Marketing Idea[A]. 国际体育大学协会。第17届国际“奥林匹克竞技体育与大众体育”科学大会论文摘要汇编[C].国际体育大学协会：,2013:1.

　　[71]Guorong Tang. Study on the Expansion Mode of Sports Club[A]. Advanced Science and Technology Research Center.Proceedings of International Conference on Humanities（ICH2013）[C].Advanced Science and Technology Research Center:,2013:4.

　　[72]Fangyi Liu,Ming-Yu Chou,Yung-Lun Liu,Hong-Zhou Chen. The Role of Medical Word-of-Mouth on Sport Therapists:A Patient Psychological Perspectives[A]. Engineering Information Institute、Scientific Research;Engineering Information Institute、Scientific Research;长沙理工大学、Engineering Information Institute、Scientific Research.Proceedings of the Conference on Psychology and Applications（CPA 2013）；International Conference on Molecular, Atomic, Nuclear and Particle Physics（MANPP 2013）；International Conference on Mathematics and System Science（MSS 2013）[C].Engineering Information Institute、Scientific Research;Engineering Information Institute、Scientific Research;长沙理工大学、Engineering Information Institute、Scientific Research:,2013:4.

　　[73]Qiu-hong HAN,Yun-feng CHENG. Mechanism and Approach of Urban and Rural Integrated Development of Mass Sports in China[A]. The Chinese Athletics Association of Universities and Colleges.Proceedings of the Xi'an 2012 International Conference of Sport Science & Physical Education VolumeⅡ：Physical Education and Innovation[C].The Chinese Athletics Association of Universities and Colleges:,2012:5.

　　[74]Bing-mei YU,Jun-rong ZHANG. SWOT Analysis on the Development of Sports Culture Tourism Industry of Zhangzhou[A]. The Chinese Athletics Association of Universities and Colleges.Proceedings of the Xi'an 2012 International Conference of Sport Science & Physical Education Volume Ⅲ：Physical Education and Health[C].The Chinese Athletics Association of Universities and Colleges:,2012:5.

　　[75]Fei-xing DUAN. Investigation on High Level Sports Competitions in Universities in Present Situation and Research on Marketing Strategy[A]. The Chinese Athletics Association of Universities and Colleges.Proceedings of the Xi'an 2012 International Conference of Sport Science & Physical Education Volume Ⅲ：Physical Education and Health[C].The Chinese Athletics Association of Universities and Colleges:,2012:4.

　　[76]Ming-hu SHAO. Practical Research on College Sports Sponsorship Influence Factors[A]. The Chinese Athletics Association of Universities and Colleges.Proceedings of the Xi'an 2012 International Conference of Sport Science & Physical Education Volume Ⅲ：Physical Education and Health[C].The Chinese Athletics Association of Universities and Colleges:,2012:5.

　　[77]Ying Liu,Hongjun Xiao. Study on the Effect of Large-Scale Sports Events Lifting Beijing City Image[A]. Information Engineering Research Institute,USA.Proceedings of 2013 International Conference on Psychology,Management and Social Science（PMSS 2013） Volume 15[C].Information Engineering Research Institute,USA:,2013:4.

　　[78]Yawei Song,Jinru Teng,Yuanyuan Liu. Reflecting on the Constructing of State-level Sports Industry Base in Kun Shan[A]. Information Engineering Research Institute,USA.Proceedings of 2012 International Conference on Research Challenges in Social and Human Sciences（ICRCSHS 2012） Volume 1[C].Information Engineering Research Institute,USA:,2012:7.

　　[79]Yong Qiao. Discussion on the Sports Industrialization in China[A]. Information Engineering Research Institute,USA.Proceedings of 2012 2nd International Conference on Advanced Materials and Information Technology Processing（AMITP 2012） Volume 33[C].Information Engineering Research Institute,USA:,2012:5.

　　[80]Lan Gao,Xiaoyong Tang. Research on the Potential of Marketing of Sports Dance Training in West University Town in Jinan Based the SWOT Analysis Method[A]. The International Science and Culture Center for Academic Contacts （ISCCAC）、Huanghe College of Science and Technology （HCST）。Proceedings of the International Conference on Education,Language,Art and Intercultural Communication（ICELAIC 2014） Part A[C].The International Science and Culture Center for Academic Contacts （ISCCAC）、Huanghe College of Science and Technology （HCST）：,2014:4.

　　[81]Yong HAN Ph.D Associate Professor （Capital Institute of Physical Education,Beijing,China,100088）。 Ambush Marketing and Self-help Strategy in Sports Events[A]. 中国体育科学学会、江苏省教育厅、江苏省学位委员会。第五届全国青年体育科学学术会议、第二届中国体育博士高层论坛论文集[C].中国体育科学学会、江苏省教育厅、江苏省学位委员会：,2008:2.

　　[82]Rong-rong WANG Xiao-ming ZHONG Hong-yan DUAN Lan JIANG （Leisure Sports Dep.Wuhan Institute of Physical Education,Wuhan 430079,China）。 Strategies of promoting the development of sports marketing agencyunder China's Olympic economic background[A]. 中国体育科学学会、江苏省教育厅、江苏省学位委员会。第五届全国青年体育科学学术会议、第二届中国体育博士高层论坛论文集[C].中国体育科学学会、江苏省教育厅、江苏省学位委员会：,2008:2.

　　[83]王帕坎（PRAKAN PHUKET）。 Thailand Travel&Tourism Industry's Position&Role in Thailand Economy[D].对外经济贸易大学，2016.

　　[84]Rangarirai Muzapu. Managing Nation Branding:Overcoming Nation Branding Challenges in Developing Countries for Competitive Advantages-Evidence from Zimbabwe[D].对外经济贸易大学，2016.

　　[85]熊淑一。 An exploration of the importance of service employees in any sport service organisations[J]. 校园英语，2014,（33）：255-256.

　　[86]ShogoMlozi. Identifying Attachment Towards Tanzania: the Determinants of Destination Choice Among International Adventure Tourists[D].华中科技大学，2011.

　　[87]GU Xiao-ping,Bernard J LEWIS,LI Yan-quan,YU Da-pao,ZHOU Li,ZHOU Wang-ming,WU Sheng-nan,DAI Li-min. Travel Motivation of Domestic Tourists to the Changbai Mountain Biosphere Reserve in Northeastern China: A Comparative Study[J]. Journal of Mountain Science,2015,12（06）：1582-1597.

　　[88]李菲菲。 The Role of Patriotism in Cross-Cultural Communication-Case Studies on “Porcelain Patriotism” and Nike's Advertising Strategies in China[D].西安外国语大学，2012.

　　[89]王颖。 A Cross-Cultural Study of Women's Consumption of Luxury Goods in China and Western Countries[D].西安外国语大学，2012.

　　[90]林升。 A Comparative Analysis of Integrated Marketing Communication of Western and Chinese Commercial Banks[D].上海外国语大学，2007.

　　[91]Ninsiima Restetuta. The Effects of Destination Image on The Growth And Development of The Tourism Industry in Uganda[D].河北大学，2016.

　　[92]Lim Chanseiha. Factors Influencing Students' University Choice: a Survey of Two Universities in Phnom Penh City, Cambodia[D].东北师范大学，2013.

　　[93]Eunice Ofori. Branding Ghana for Tourism: Its Main Objectives and Corresponding Measures[D].南京理工大学，2010.

　　[94]Joseph Maguire. Civilisational Games and Cultural Struggles:Western media representations of the Beijing bid for the 2008 Olympic Games[A]. 北京论坛（Beijing Forum）。北京论坛（2006）文明的.和谐与共同繁荣--对人类文明方式的思考：“奥林匹克运动与人类文明的和谐发展-多元文化的碰撞和融合”奥林匹克分论坛论文或摘要集（上）[C].北京论坛（Beijing Forum）：,2006:36.

　　[95]Chen Xiangli,Wang Ting,Zhao Zihan. Key Words for Chinese Garment Industry in 2012[J]. China Textile,2013,（01）：19-27.

　　[96]Liu shengqin. Study on Resource Planning and Allocation Mechanism of New Urbanization Development[D].中国海洋大学，2014.

　　[97]Drepak Svetlana. Branding as an Essential Part of Marketing.Branding Strategy:Developing Establishing and Promoting a Brand[D].天津科技大学，2014.

【关于体育营销的外文参考文献】相关文章：

本科毕业论文外文参考文献标准格式05-03

服装营销论文参考文献04-15

微博营销论文参考文献02-24