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商务营销方案讨论对话

时间:2017-10-22 17:05:47 商务英语 我要投稿

商务营销方案讨论对话

  下面是一篇商务营销方案讨论对话,一起来看看吧。

商务营销方案讨论对话

  营销方案讨论英语对话

  简:Now we've decided to go global, what form of entry should we use to get into the US market?

  杰克:Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?

  简:I think for our type of consumer products a joint venture is not suitable because we don't necessarily need a local partner.

  杰克:But their local market knowledge could be invaluable.

  简:But there are easier ways to gain that local knowledge.

  杰克:So what is your suggestion then?

  简:I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge.

  英语对话中文意思:

  现在我们已经决定走全球化路线.我们应该采取什么形式进入美国市场?

  嗯.正如你在我的策略计划上看到的..我认为搞合资企业将是最好的选择. 你认为呢?

  我认为合资企业不适合我们这种类型的消费产品.因为我们不需要一位本地合伙人.

  但是他们关于本地市场的知识可能会大有价值.

  但是有更容易的方法获得那些本地知识.

  那么你的建议是什么?

  我认为我们应该请一位经销代理人和一名业务顾问.这是获得本地知识的相对廉价的方法.

  英语知识点

  What form of entry should we use to get into the US market?

  Get into就是enter的意思.

  Joint venture:合资企业,合营企业

  A joint venture is a business or project in which two or more companies or individuals have invested, with the intention of working together.

  market knowledge: market knowledge is the understanding of the local market a local firm has 市场知识

  I think we should acquire the services of a distribution agent as well as a business consultant.

  Distribution指商品的运销,经销,分销, the system of transporting and delivering goods. 看下面几个例句.

  distribution costs 经销成本

  worldwide distribution systems 全球经销系统

  marketing, sales and distribution 营销、销售和经销

  经销,分销商就是"distributor".

  Japan's largest software distributor 日本最大的软件分销公司

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