简:Now we've decided to go global, what form of entry should we use to get into the US market?
杰克:Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?
简:I think for our type of consumer products a joint venture is not suitable because we don't necessarily need a local partner.
杰克:But their local market knowledge could be invaluable.
简:But there are easier ways to gain that local knowledge.
杰克:So what is your suggestion then?
简:I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge.
What form of entry should we use to get into the US market?
A joint venture is a business or project in which two or more companies or individuals have invested, with the intention of working together.
market knowledge: market knowledge is the understanding of the local market a local firm has 市场知识
I think we should acquire the services of a distribution agent as well as a business consultant.
Distribution指商品的运销,经销,分销, the system of transporting and delivering goods. 看下面几个例句.
distribution costs 经销成本
worldwide distribution systems 全球经销系统
marketing, sales and distribution 营销、销售和经销
Japan's largest software distributor 日本最大的软件分销公司