商务英语销售教程
lesson：课文
many people think that sales and marketing are the same job. some people think that marketing is what sales people do to sell a product. this could not be farther from the truth, as we will see below.
很多人认为销售和市场营销是同一个工作。一些人认为市场营销就是销售人员所做的产品推销。这和它的本意有天壤之别，这正如我们下面所看到的`。
sales means trying to convince someone to buy your goods or services. generally, customers buy goods and clients buy services.
销售指的是设法说服某人买你的物品或服务。通常来说，消费者买物品，而客户买服务。
marketing is a number of processes that are designed to help a company understand the market and what the market thinks of their goods or services.
市场营销是为了帮助公司了解市场以及市场对公司产品和服务的想法而展开的一系列工作。
when marketing is done well, it will help management to make changes to the product to better suit the market needs and also help increase sales because more people will be aware of the product.
市场营销做得好，它就会帮助改变经营策略，使产品更好地满足市场需求，而且让更多的人知道该产品，从而提高产品的销售额，
sales and marketing department usually work separately but closely.
销售部和市场营销部的工作通常分开进行，但又紧密相连。
a marketing project usually starts with a market survey. this means asking potential customers their honest thoughts and feelings about the product. you should also compare your product with your competitors to understand the relative strengths and weaknesses of each.
一个市场营销项目通常始于一项市场调查。这意味着询问潜在消费者对产品的真实想法和感受。你还应该将你的产品和竞争者的产品相互比较，从而了解各自相关的长处和短处。
twenty years ago, marketing was not an important business function, but as the market place become more and more competitive each year, good marketing (and good sales) has become one of the most integral and challenging areas to work in.
二十年前，市场营销并不是一个重要的商业功能，但是随着市场竞争的逐年强烈，好的市场营销(以及好的销售)已经成为最重要和最有挑战的工作领域。
dialogue (对话)
beth: i like the idea of working in sales.
sally: oh, i don't think i would like it at all.
beth: i'm surprised to hear that. why wouldn't you like sales?
sally: there is too much pressure to make sales all the time and i don't like the idea of working for commission.
beth: i think that commission is a great idea - the more you sell the more you make.
sally: but if i make no sales, i get no commission. how can i pay the rent?
beth: sales is challenging i know, but the rewards can be big.
sally: i prefer to work for a salary. at least i know exactly how much i will earn each month.
beth: without sales, there would be no company. i am proud to lead the way for the rest of the staff!
贝丝：我喜欢在销售部门工作的主意。
莎莉：哦我觉得我根本不喜欢它。
贝丝：听到这我觉得很惊讶。你为什么不喜欢销售工作?
莎莉：整天推销压力太大了，而且我不喜欢工作拿提成。
贝丝：我认为拿提成是个很棒的主意-你卖得越多，你挣得也就越多。
莎莉：但是如果我卖不出去，我就没有提成。我怎么付租金?
贝丝：我知道销售很有挑战，不过报酬很可观。
莎莉：我更喜欢拿固定工资。至少我知道每个月我确切挣多少钱。
贝丝：没有销售就没有公司。我为带领着公司的其他员工前进颇感得意!
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