外文的参考文献资料

时间：2021-04-11 14:56:08 参考文献我要投稿

外文的参考文献资料

　　[1] Andrea H. Creating ‘buzz’：opportunities and limitations of social media for arts institutions and their viral marketing, International Journal of Nonprofit and Voluntary Sector Marketing,2012; 17(3), 173-182.

外文的参考文献资料

　　[2] Andreas M. K，Michael Haenlein.Two hearts in three-quarter time: How to waltz the social media/viral marketing dance.Business horizons，2011,54(3)，253-263.

　　[3] Angela D.,David T.. Controlled infection! Spreading the brand message through viral marketing. Business Horizons. 2005,3(48).143-149,

　　[4] Bowman D.，Narayandas D.. Managing customerinitiated contacts with manufacturers: The impact on share of category requirements and word-of-mouth behavior Journal of Marketing Research, 2001，38(3),281-297.

　　[5] Brown J. J., Reingen P. H.. Social ties and word-of-mouth referral behavior. The Journal of Consumer Research, 1987,14(3),350—362，

　　[6] Carmen C. Social and attitudinal determinants of viral marketing dynamics. Computers in Human Behavior，2011,27(6)，2292-2300.

　　[7] Douglas R.Media Virus. New York;Ballantine Books，1994,3-16.

　　[8] Ennew C.，Banerjee A.. Li D..Managing Word of mouth communication: empirical evidence.International Journal of Bank Marketing, 2000,18(2).75-83.

　　[9] Goldenberg J.，Libai B., Muller E.. Talk of the network: A complex systems look at the underlying process of word-of-mouth. Marketing Letters, 2001, 3(12).211-223.

　　[10] Hinz, 01iver,Skiera.Seeding Strategies for Viral Marketing: An Empirical Comparison. Journal of Marketing,2011,75(6),55-72,

　　[11] Ho Jason Y.C., Dempsey.vral marketing: Motivations to forward online content.ournal of Business Research?2010,63(9-10), 1000-1006.

　　[12] Hoedemaekers, Casper.Viral marketing and imaginary ethics, or the joke that goes too far. Psychoanalysis, Culture & Society,2011,16(2),162-178.

　　[13] Jinshuang L.. Scalable Influence Maximization in Social Networks Using theCommunity Discovery Algorithm. Genetic and Evolutionary Computing(1CGEC), 2012 Sixth International Conference on.2012.8(25),284-287.

　　[14] Judith C. Dina M.. The effect of word of mouth on sales: Online book reviews.Journal of Marketing Research.2006. 43(3).345-356.

　　[15] Jure L, Lada A. A, Bernardo A. H. The dynamics of viral marketing. In ACMconference on Electronic Commerce，2006，pages 228-237.

　　[16] Joseph E. ,Regina L..Viral Marketing or Electronic Word-of-Mouth Advertising:Examining Consumer Responses and Motivations to Pass Along Email. Journalof Advertising Research,2004,12(44),333-348.

　　[17] Lucy H..Viral Marketing: Share index is measure of a viral's success，MarketingWeek,2010,5(4)，24-32.

　　[18] M. J. S"Game Plan For Viral Marketing. Meetings and Conventions,2010,45(6),41-53.

　　[19] Malcolm G. The Tipping Point. New York： Little,Brown and Company，2000,5-20.

　　[20] Mani R. S.，Balaji R. Knowledge-sharing and influence in online social networksvia viral marketing. Communications of the ACM, 2003，46(12)，300—307.

　　[21] Matt H.The art of buzz; Viral marketing agency knows how to get a lot ofattention. National Post,2011,FP4.

　　[22] McConnell， Michael.'Viral' marketing's power - and time torenew.Snips，2011，80(6),5-20.

　　[23] Michalski, Radoslaw J.. Negative Effects of Incentivised Viral Campaigns for Activity in Social Networks. Cloud and Green Computing(CGC).2012,11(1-3),391-398.

　　[24] Palka, Wolfgang.Mobile word-of-mouth - A grounded theory of mobile viralmarketing. Information Technology Journal,2009.24(2), 172-185.

　　[25] Pandit S.，Yang Y..Maximizing Information Spread through Influence Structuresin Social Networks. Data Mining Workshops (ICDMW), 2012 IEEE 12thInternational Conference on. 2012,12(10),258-265.

　　[26] Raei H. A New Algorithm for Positive Influence Dominating Set in SocialNetworks. Advances in Social Networks Analysis and Mining (AS ON AM), 2012IEEE/ACM International Conference on.2012,8(26),253-257.

　　[27] Ralph F.W. The Six Simple Principles of Viral Marketing. 2005-02-01.

　　[28] Scott, David M. The New Rules of Marketing and PR: How to Use NewsReleases, Blogs, Podcasting，Viral Marketing and Online Media to Reach BuyersDirectly, John Wiley & Scons.2011,41-101

　　[29] Sabrina H. Viral marketing-establishing customer relationships by 'word-of-mouse'. Electronic Markets，2000,10(3),158-161.

　　[30] Shapiro,Michael J.. Building Buzz:How Viral Marketing Promotes Meetiongs.Meetings and Conventions,201045(6).36-42.

　　[31] Watts D., Peretti J.. Viral marketing for the Real Word. Harvard BusinessReview,2007,10(1),22-23.

　　[32] Wonyeol L.. CT-IC: Continuously Activated and Time-Restricted Independent Cascade Model for Viral Marketing. Data Mining (ICDM)，2012 IEEE 12thInternational Conference on. 2012,12(10),960-965.

【外文的参考文献资料】相关文章：

本科毕业论文外文参考文献标准格式05-03