有关商务英语作文汇总八篇
在日常学习、工作或生活中，大家对作文都不陌生吧，借助作文可以宣泄心中的情感，调节自己的心情。那么问题来了，到底应如何写一篇优秀的作文呢？以下是小编整理的商务英语作文8篇，希望能够帮助到大家。
商务英语作文 篇1
Facing Business Challenges at Holiday Inn Worldwide
Sending Invitations Across the Globe
In the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for the familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.
By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first U.S.-based hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.
However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were being replaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosedive .
But in the 1990s this icon of the U.S. highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the diverse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.
Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated U.S. market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Large-scale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening company-owned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them?
Meeting Business Challenges at Holiday Inn Worldwide
Part of Raymond Lewis’s job is to monitor and predict changes in the ever-evolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and cultures approach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the diverse needs of each new market.
Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.
In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has only recently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists.
In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop.
Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities and franchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere to strict quality standards if they intend to operate under Holiday Inn’s famous name.
Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like to stay in places that don’t feel like hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.
Nonetheless, Holiday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferred an ad that focused on a friendly doorman, whereas U.S. and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child.
The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, D.C., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s people were alike in many ways, particularly in the field of pleasure and business travel.
It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.
商务英语作文 篇2
Dear Sirs:
Thank you for your letter of 25th September.
As one of the largest dealers of garments, we are interested in ladies? dresses of all descriptions. We would be grateful if you would give us quotations per dozen of C.I.F. Vancouver for those items as listed on the separate sheet. In the meantime, we would like you to send us samples of the various materials of which the dresses are made.
We are given to understand that you are a state-owned enterprise and we have confidence in the quality of Chinese products. If your prices are moderate, we believe there is a promising market for the above-mentioned articles in our area.
We look forward to hearing from you soon.
Yours faithfully,
Canadian Garment Co.Ltd.
释文
先生:
谢谢你们九月二十五日的来信。
我们是服装大贸易商，我们想购买各种规格的连衣裙。若能按附页所示品种报每打C.I.F.温哥华价，我们当不胜感激。同时请将各种连衣裙的布样寄给我们。
我们得知你们是一家国营企业，我们对中国产品的质量很有信心。如你方价格适中，我们相信上述商品在我们地区会有很好的市场。
盼早复。
加拿大服装有限公司
商务英语作文 篇3
Dear Mr Zampieri
With reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.
Our aim is always to provide our clients with the best possible combination of food, entertainment and location. By choosing A cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A cut Above include corporate functions such as conventions and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.
A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your nees. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.
As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head vaires with choice of menu.
To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 0123 4578.
A Cut Above look forward to hearing from you.
Yours sincerely
Sinead Walsh
商务英语作文 篇4
subject:bankdraftpayment
dearsirs，
thegoodsundercontractno。555wasdeliveredhereingoodorderandconditionandwearequitesatisfiedwithit。
pleasefindabankdrafttothevalueofus$80，000forpaymentofyourinvoiceno。1223sentbyairmail。anacknowledgementinduecoursewillbeappreciated。
yourstruly，
xxxx
主题：汇票付款
亲爱的先生；
第555号合同项下的货物完好的运抵我处，我们对货物甚感满意。
现寄去面额80000美元的银行汇票一张，以结清贵方航邮来的第1223号发票账款，请查收。如若及时给我方收讫通知，将不胜感激。
你忠实的
xxxx
商务英语作文 篇5
Replying to an enquiry Ex 7: Sample answer: (219words)
Dear Mr Zampieri
With reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.
Our aim is always to provide our clients with the best combination of food, entertainment and location. By choosing A Cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A Cut Above include corporate functions such as conversations and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.
A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your needs. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.
As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head varies with the choice of menu.
To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 01623 713698.
A Cut Above looks forward to hearing from you.
Yours sincerely
Sinead Welsh
商务英语作文 篇6
收到一封信，收信人首先注意到的.是信的格式。美观整洁的书信格式会给收信人留下深刻的印象。
标准的商业书信由以下三个部分组成：
1·信头
2·信文
3·信尾
信 头
在信和传真中，信头所占页面一般不超过三分之一。
1发信人地址
一般来说，商业书信的首页都使用印有公司抬头的信笺，抬头上标明公司名称、地址、电话和传真号码。传真也一样，信笺上印有抬头，并采用固定的信头格式。
传真发信人的地址位于传真纸页首固定的信头格式内。
2发信日期
日期的书写有以下两种模式：“12 June 1998”[日-月-年]或“June 12, 1998”[月-日-年]
日期不能缩写，序数词不能使用缩写形式，月份也不能缩写。
3收信人地址
收信人地址包括收信的全名和职衔，以及公司的全称和地址。礼貌性的称呼要使用得当。
传真中收信人地址一般打在信头格式相应的空格内。
5指定收信人姓名
在商业书信和传真中，指定收信人姓名这一栏现已不常用。收信人地址的首行已经写明收信人姓名，因而不一定需要专门指定收信人姓名这一栏。
如果要使用指定收信人姓名这一栏，就要从页面左边空白处写起，在收信人地址下面空两行。
6称 呼
商业信件和传真常用以下方式开头：
·Dear Mr/Mrs/Miss/Ms Wang(表示写信人知道收信人的姓名和性别);
·Dear Sir或Dear Madam(表示写给一位有具体职衔的人，如Sales Manager,
Chief Accountant等，而且写信人知道对方的性别);
·Dear Sir or Madam(表示写给一位有具体职衔而写信人又不知其性别的人);
·Dear Sirs (表示写给一家公司，没有明确的收信人)。
称呼中的第一个单词和其他所有名词的第一个字母均须大写。
7事 由
写明事由可以使收信人对信件或传真的内容一目了然。
信 文
全齐头式(full-blocked)书信，每个段落都从左边空白处开始写起，右边空白处必须尽量对齐，不能把单词断开。
在齐头式书信或传真中，信文也是从左边空白处开始写起，在事由下面空一行。
信 尾
传真的信尾一般都很简短(通常只有结尾敬辞和署名)，而书信的信尾内容则相对较长。
结尾敬辞
一般来说，书信和传真结尾敬辞都使用“Yours sincerely”或“Yours faithfully”。称呼为“Dear Mr/Mrs/Miss/Ms…”时结尾用“Yours sincerely”。称呼为“ Dear Sir/Sir or Madam/Sirs”时结尾则用“Yours faithfully”。
信末签名
写信人既可代表本人签名，也可代表公司签名。如：
Yours faithfully
For precision Airconditioning Co (Pte) Ltd
商务英语作文 篇7
这部分写作题型对大多数中国考生来说比较新颖，但是，无论求学还是工作，这是更接近实际的商务写作形式。图表描述试题要求考生在25-30分钟内完成120个单词量左右的写作。图表描述从考题内容上来看，似乎考试给予考生一定的写作自由度，但是，考生如果不掌握必要的图表描述写作要领，会感到无所适从，不知如何着手答题。
在BEC考试中，试题都为了考査和测试考生的识读、理解视觉信息的能力。BEC Higher Writing Test第一部分试题旨在测试考生是否具有把视觉信息转化为书面文字表达的能力。考生在规定的时间内做好这种试题，除了必要的语言表达能力外，还必须掌握把图表转换成文字表述的技巧和要领。
做好这部分考题，首先要理解题目的背景语言资料和视觉资料。 背景语言资料往往非常简单，通常是配合视觉资料而给出的必要的简要文字说明。严格来说，这种文字说明应该是视觉信息的一部分，因为一个图表或图示没有文字说明，就会毫无意义。因此，把握好题目的视觉信息是做好这部分考题的关键。对一个视觉信息，从不同的角度可进行多种分析，得出多种相关结论，限于答题宇数的要求，通常写作题目中会明确指定一到两个分析方向，但也只是提供了分析的方向，没有具体的分析细节，更没有分析结论。
对多数中国考生来说，由于习惯于宏观分析，由于汉语语汇丰富，由于许多词汇释义笼统容易产生歧义，由于大都习惯于先用汉语表述再把汉语转译成英语，而很少运用直观的视觉手段去表达思想， 因而读图对中国考生来说是比较陌生的难题，更不用说根据图表进行分析，直接用英语表述并得出结论。本单元就视觉信息可能出现的种类以及相应的分析和结论做出举例和解说，希望考生能够熟悉这些图形，掌握解答考题的方法和步骤，正确分析图表，用英语进行表述并得出结论。
商务英语作文 篇8
你是一家国际大公司的人力资源部经理。你刚刚任命弗朗西斯卡女士为公司总部的销售经理。
给总部的全体员工写一个字数为40-50的备忘录：
（1）宣布对弗朗西斯卡女士的任命。
（2）说明她开始工作的具体时间。
（3）要求总部员工准备欢迎她。
老师建议：
首先，我们要了解一篇memo的基本格式：
MEMORANDUM
From: Olive HR Manager To: All staff
Date: 12 June, 20xx Subject: Appointment of Francisco
Here we announce the appointment of Mrs. Francisco as our new Sales Manager of the Headquarter. She will be starting her job next Monday morning. There will be a small welcome party by 9:00 that day so everyone please be on time.
其次，写一篇作文，我们说任何形式的BEC作文，都要考虑如下因素：
Who is going to read my memo?
What has the reader already known about this?
What does the reader need to know?
How is the reader going to respond my memo?
第三，memo尽量使用短句，这样表达清晰，结构紧凑。
第四，字数超，memo使用词汇要简短干练，确保大家都看得懂。
第五，写memo前要考虑清楚字句的组织，用精练的语言，有头有尾地把memo完成。
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