商务英语作文

时间：2021-02-25 12:02:37 商务英语我要投稿

实用的商务英语作文合集9篇

　　在日复一日的学习、工作或生活中，许多人都写过作文吧，根据写作命题的特点，作文可以分为命题作文和非命题作文。那么，怎么去写作文呢？下面是小编整理的商务英语作文9篇，仅供参考，大家一起来看看吧。

实用的'商务英语作文合集9篇

商务英语作文篇1

　　The Solution

　　Most behavior that is perceived as disrespectful, discourteous or abrasive is unintentional, and could have been avoided by practicing good manners or etiquette. We've always found that most negative experiences with someone were unintentional and easily repaired by keeping an open mind and maintaining open, honest communication. Basic knowledge and practice of etiquette is a valuable advantage, because in a lot of situations, a second chance may not be possible or practical.

　　There are many written and unwritten rules and guidelines for etiquette, and it certainly behooves a business person to learn them. The caveat is that there is no possible way to know all of them!

　　These guidelines have some difficult-to-navigate nuances, depending on the company, the local culture, and the requirements of the situation. Possibilities to commit a faux pas are limitless, and chances are, sooner or later, you'll make a mistake. But you can minimize them, recover quickly, and avoid causing a bad impression by being generally considerate and attentive to the concerns of others, and by adhering to the basic rules of etiquette. When in doubt, stick to the basics.

商务英语作文篇2

　　Dear

　　Thank you for your kind letter regarding your exceptional treatment by one of our employees.

　　A copy of your letter has been forwarded to the personnel department and will be included in the employee's file. So seldom is it that a customer takes the time to write a letter of appreciation,that I feel moved to reward your initiative. Please accept the enclosed certificate,which,when presented,will entitle the bearer to a ten percent discount on the merchandise being purchased at that time.

　　This is but a small token of our appreciation of customers such as you,upon whose satisfaction we have been allowed to grow and prosper in this highly competitive marketplace. Again,on behalf of our entire organization, a heart-felt thank you.

商务英语作文篇3

　　Facing Business Challenges at Holiday Inn Worldwide

　　Sending Invitations Across the Globe

　　In the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for the familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.

　　By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first U.S.-based hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.

　　However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were being replaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosedive .

　　But in the 1990s this icon of the U.S. highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the diverse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.

　　Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated U.S. market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Large-scale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening company-owned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them?

　　Meeting Business Challenges at Holiday Inn Worldwide

　　Part of Raymond Lewis’s job is to monitor and predict changes in the ever-evolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and cultures approach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the diverse needs of each new market.

　　Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.

　　In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has only recently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists.

　　In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop.

　　Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities and franchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere to strict quality standards if they intend to operate under Holiday Inn’s famous name.

　　Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like to stay in places that don’t feel like hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.

　　Nonetheless, Holiday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferred an ad that focused on a friendly doorman, whereas U.S. and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child.

　　The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, D.C., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s people were alike in many ways, particularly in the field of pleasure and business travel.

　　It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.

商务英语作文篇4

　　A number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:

　　Staff feel undervalued by the company, both on a financial and a personal level. It is generally felt that the companyˇs competitors offer higher levels of remuneration. The perception that the managers are unappreciative of staff efforts is particularly noticeable in the Sales Department.

　　Certain employees feel under-challenged. The company is clearly not exploiting its human resources.

　　There appears to be a breakdown of communication in the Production Department. The confusion and resultant ill-feeling towards managers has the potential to disrupt the production cycles.

　　Recommendations

　　We strongly recommend the following measures:

　　An evaluation of job profiles throughout the company to assess whether skills could be utilised more efficiently

　　A review of the current salary structure involving the comparison with similar organisations

　　It is also essential to investigate and take action regarding the communication in the Production and Sales Department.

商务英语作文篇5

　　Charm of intonation

　　Answering a phone in a clear and pleasant tone can show the speaker's professional demeanor and amiable personality.Although your partner can't see your face, your joy or irritation will come through your voice.When you call, your tone should be smooth, soft and serene. Then, if you can talk to each other with a smile, it will make your voice more friendly and enthusiastic.Never chew gum or eat while you're on the phone.

　　Decent questions and answers

　　The call should be answered immediately after the second bell rings

　　When the other party should take the initiative to identify the company or the name of the Department and its name, should not pick up the phone asked: “ Hello, who are you looking for? ” also, to call people need to leave a message should be clear to report the name, unit number, and a message in simple language.The end of the telephone conversation, usually made by the calling party, then politely said goodbye to each other.No matter what the reason for the telephone call, the party shall be responsible for the redial.

　　Telephone Message

　　In business complaints, it is most common to fail to return calls in a timely manner.In order not to lose every opportunity to clinch a deal, some companies even make telephone calls to be within an hour of the provisions of the reply.Generally within 24 hours of the phone message to reply, if you call back, just in case the other party is not in, but also to leave a message, indicating that you have called back.If you really can't call back personally, you should trust someone else.

　　Pay attention to jet lag

　　Before making a call, make sure the difference between the time difference and the working hours of each country. Don't make a phone call on the day off so as not to influence the rest of the day.Try not to call home even if the customer has told you the phone number at home.

　　Use the telephone properly

　　In America you can sell the goods to a person be strangers to each other by telephone, while in Europe, Latin American and Asian countries, telemarketing or on the phone for a long time to talk business on the unacceptable.The best way to develop good business relationships is to negotiate face to face with customers, while the telephone is mainly used to arrange interviews.Of course, once the two

商务英语作文篇6

　　Dear

　　After checking with all of our other stores in the area，I regret to inform you that I have been unable to locate another [item requested] for you.

　　If you would like me to place a special order， I would be most happy to do so. Normally， it takes between four to six weeks to receive merchandise ordered in this manner. If this is your desire， please call me at your convenience at [telephone and extension].

　　On behalf of [name of firm] I would like to thank you for shopping at our store and if there is any way that we can be of further assistance to you， please let us know.

商务英语作文篇7

　　Dear

　　Everyone here at [name of firm] was saddened to learn of [name of employee] sudden illness.

　　We know that this came on without any warning and while the proceeds from the group policy insurance coverage will defray a substantial amount of the medical costs， you may have need for some additional financial assistance to see you through this difficult time.

　　Please do not hesitate to call on us if you need our assistance in this area. We consider [name of employee] to be one of our most valuable employees and a fine individual as well and would be most appreciative if you will let him know that we are all thinking of him

商务英语作文篇8

　　作为国际贸易合同中的要件（condition）之一，包装是进出口业务中一项不容忽视的环节。从经济学角度上来说，包装是现实货物商品价值和使用价值的一种必要手段。进而言之，如果包装美观适销，还可以提高售价。这一点在国际贸易中尤为突出。不断改进和提高商品的包装，不仅可以减少货损，节约运费，而且还可以扩大销量，提高售价，并能反映一个国家在科学技术和文化艺术方面的水平。

　　2。实用范例

　　subject:aboutthepacking

　　dearsir，

　　on10july，wereceivedyourconsignmentof40cardboardcartonsofsteelscrews。

　　weregrettoinformyouthat10cartonsweredelivereddamagedandthecontentshadspilled，leadingtosomelosses。

　　weacceptthatthedamagewasnotyourfaultbutfeelthatwemustmodifyourpackingrequirementtoavoidfuturelosses。

　　werequirethatfuturepackingbeinwoodenboxesof20kilosnet，eachwoodenboxcontaining40cardbaordpacksof500gramsnet。

　　pleaseletusknowwhetherthesespecificationscanbemetbyyouandwhethertheywillleadtoanincreaseinyourprices。

　　welookforwardtoyourearlyconfirmation。

　　sincerelyyours，

　　xxxx

　　主题：包装事宜

　　亲爱的先生：

　　7月10日收到贵公司40个纸板箱钢螺钉。然而，当中10个纸箱于运送途中破烂，另货物散落，造成损失。本公司了解到此非贵公司之过，但希望能改进包装的方法，以避免同类事件发生。日后的包装木箱净重20公斤，可装每个净重500克的纸板箱40个。烦请确认上述方法，并告知新方法会否引致价格上涨。

　　盼望早日赐复。

　　你真诚的xxx

　　3。典型句型

　　(1)aboutpacking，wewillcontactourmanufacturersandcalltheirattentiontothematter。

　　关于包装问题，我方将与厂商联系，要求他们对此加以重视。

　　(2)correctanddistinctmarkingfortheoutsidecontainersisabsolutelynecessary。

　　我包装箱必须刷有正确明显的标志。

　　(3)inordertopreventdamages，theitemwillbepackedinwoodwool。

　　为了防止货物损坏，货物将用细刨花之类的东西来填充包装箱。

　　(4)ourpackingiswellsuitedforlongdistanceshipments。

　　我们的包装很适合长途运输。

　　（5）pleaseseetoitthatthepackingissuitableforalongseavoyage。

　　请保证包装可以适合长途海运

商务英语作文篇9

　　感谢信

　　Letter of Thanks

　　感谢信(Letter of Thanks)是外国政府机构或个人的关心、支持、帮助或热情款待表示感谢的对外函件。其具体格式和要求与邀请函相同。

　　例文

　　Date and Place

　　Mr.____

　　Minister of _____

　　(Address)

　　Beijing,China

　　Dear Minister,

　　I am writing this letter to thank you for you warm hospitality accorded to me and my delegation during our recent visit to your beautiful country. I would also like to thank you for your interesting discussion with me which I have found very informative and useful.

　　During the entire visit, my delegation and I were overwhelmed by the enthusiasm expressed by your business representatives on cooperation with China. I sincerely hope we could have more exchanges like this one when we would be able to continue our interesting discussion on possible ways to expand our bilateral ecomomic and trade relations and bring our business people together.

　　I am lookingforward to your early visit to China when I will be able to pay back some of the hospitality I received during my memorable stay in yur beautiful country. With kind personal regards,

　　Faithfully yours,

　　(Signed)

　　Mr.___ Minister of Economic Cooperation

　　PLACE

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