2016年真题分析详解
下面是小编整理的真题分析法，希望对大家有所帮助。
There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. ”Sometime in the future,” the paper’s publisher said back in 2010.
Nostalgia for ink on paper and the rustle of pages aside, there’s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper – printing presses, delivery trucks – isn’t just expensive; it’s excessive at a time when online – only competitors don’t have the same set of financial constraints. Readers are migrating away from print anyway. And though print ad sales still dwarf their online and mobile counterparts, revenue from print is still declining.
Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says Buzz Feed CEO Jonah Peretti.
Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way. “Figuring out a way to accelerate that transition would make sense for them,” he said, “but if you discontinue it, you’re going have your most loyal customers really upset with you.”
Sometimes that’s worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. “It was seen as blunder,” he said. The move turned out to be foresighted. And if Peretti were in charge at the Times? ”I wouldn’t pick a year to end print,” he said “I would raise prices and make it into more of a legacy product.”
The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in. “So if you’re overpaying for print, you could feel like you were helping,” Peretti said. “Then increase it at a higher rate each year and essentially try to generate additional revenue.” In other words, if you’re going to make a print product, make it for the people who are already obsessed with it. Which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $500 a year – more than twice as much as a digital – only subscription.
“It’s a really hard thing to do and it’s a tremendous luxury that Buzz Feed doesn’t have a legacy business,” Peretti remarked. “But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes. In those situations, it’s better to be more aggressive that less aggressive.”
36. The New York Times is considering ending it’s print edition partly due to
[A] the increasing online and sales
[B] the pressure from its investors
[C] the complaints from its readers
[D] the high cost of operation
分析：
第一步，定位。题目的意思是“纽约时代杂志正在考虑结束他们的印刷版本，其部分原因是...”文中提到The New York Times和它的印刷版的语句在哪儿?There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate.
Nostalgia for ink on paper and the rustle of pages aside, there’s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper – printing presses, delivery trucks – isn’t just expensive; it’s excessive at a time when online – only competitors don’t have the same set of financial constraints.
第二步，替换。看四个选项的意思。A在线销售的增加。B投资者的压力。C读者的抱怨。D运作成本高。从上面这几个片段，我们可以看到都在说相关问题，其中第二段，说到：there’s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper – printing presses, delivery trucks – isn’t just expensive; it’s excessive at a time when online – only competitors don’t have the same set of financial constraints. 其中便说到放弃印刷的诱因很多，尽管设备并不昂贵，但是网络竞争者，就不会有相同的经济问题。这说明，在线报刊不会有印刷成本。
第三步，排除。经过前两步的对比，我想答案已经十分清楚了。并且B、C选项在文中根本就没有提到，然后A选项说到在线报刊的时候也不是说销售额的上升来对比的，而是从成本角度来对比的，因此。D选项正确。
37. Peretti suggests that in face of the present situation, The Times should
[A] make strategic adjustments
[B] end the print edition for good
[C] seek new sources of leadership
[D] aim for efficient management
分析：
第一步，定位。题目的意思是“Peretti建议时代杂志在面对当前的局面时，应该...”文中提到Peretti语句在哪儿?
Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way. “Figuring out a way to accelerate that transition would make sense for them,” he said, “but if you discontinue it, you’re going have your most loyal customers really upset with you.”
第二步，替换。看四个选项的意思。A选择策略适应。B最好结束印刷版。C寻找新的主导资源。D专注于管理效率。来看原文：Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way. “Figuring out a way to accelerate that transition would make sense for them,” he said, “but if you discontinue it, you’re going have your most loyal customers really upset with you.”其中便说到Figuring out a way to accelerate that transition would make sense for them。翻译过来就是找一种方式来尽快完成这个过渡将对它们意义重大，然后接着又说立即中断又会引起忠实顾客的失望。
第三步，排除。经过前两步的对比可见，Peretti 的建议是The Times应该找一种合适的方法来加快减少印刷版到在线版的过渡速度，而不是立即结束印刷版。更没有说到从管理方面下功夫。因此，答案A。
38. It can be inferred from paragraphs 5and 6 that a ” legacy product”
[A] helps restore the glory of former times
[B] is meant for the most loyal customers
[C] will have the cost of printing reduced
[D] expands the popularity of the paper
分析：
第一步，定位。第5和第6自然段，这是一个段落大意题。因此，要综合意思，找出关于“ legacy product”，首先我们要明白， legacy product指的是print product，句子：The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in. if you’re going to make a print product, make it for the people who are already obsessed with it. 这句话说到，大多数忠实的顾客仍然会买他们一直信任的质量的印刷版，如果你(报刊杂志社)要印纸质版，就是在为那些已经沉迷已久的顾客印刷的。
第二步，替换。看四个选项的意思。A帮助恢复印刷版往日的`光荣。B为了大多数忠实的顾客。C可以简省印刷成本。D可以扩大纸质版的读者。很显然，只有B项符合题意。
第三步，排除。答案B。
39. Peretti believes that in a changing world
[A] traditional luxuries can stay unaffected
[B] cautiousness facilitates problem-solving
[C] aggressiveness better meets challenges
[D] legacy businesses are becoming out dated
分析：
第一步，定位。题目涉及到的“changing world”在最后一段最后两句话：Peretti remarked. “But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes. In those situations, it’s better to be more aggressive that less aggressive.”这句话说到，it’s better to be more aggressive that less aggressive.
第二步，替换。看四个选项的意思。A传统奢侈品将不会再有影响。B谨慎有助于解决问题。C进取应对挑战是更好的方法。D纸媒已经变得过时了。很显然，只有C项符合题意。原文翻译应当是：多一份进取心强过较少的进取心。
第三步，排除。答案C。
40. which of the following would be the best title of the text?
[A] shift to online newspapers all at once
[B] Cherish the Newspapers still in Your Hand
[C] keep Your Newspapers Forever in Fashion
[D] Make Your print Newspapers a luxury Good
分析：
第一步，定位。题目考察对全文大意的理解，因此，应当泛读全文，了解其大意。
第二步，替换。看四个选项的意思。A立马转向在线报纸。B珍惜你手中的印刷报纸。C永远保持你报纸处于流行时尚的地位。D把你的印刷报纸做成一个奢侈品。通过全文大意的泛读，我们可以看到，全文以纸媒的衰落作为话题的焦点，中心围绕Peretti对The New York Times的担忧提出一系列观点展开，其主要内容在于在在线报纸挤占纸媒市场时，各报刊和杂志的出版方应当做何种选择。从四个选项来看我们不难看出，B所针对的立场是读者，其余三者针对的是纸媒出版商。而其中A是Peretti观点中所反对的观点，C在文中根本就没有出现过。而Peretti提出的建议里面，保持一定数量的纸媒印刷，让那些忠实的顾客可以珍惜印刷版的新闻报纸，是一种应对在线报纸给纸媒带来危机的好方法。
第三步，排除。综合第二步的定位，很容易排除ABC，正确答案D。
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