W: Shall we continue our last conversation now?
Y: OK. Let's talk about the specific matters of advertising.
W: Which form of ads do you wish to use, television, newspapers and magazines, radio or outdoor?
Y: I want to use all of the media, and offer a comprehensive show of our products. What do you think?
W: This is all right. But it will cost a lot of money and the effect is also not necessarily better than choosing specific several media. I suggest you had better have an emphasis.
这样也行。但是会花费很多的钱的，并且效 果也不一定比选用特定几种更好。我建议最 好有所侧重。
Y: Uh,yes. I just forget to take the cost into consideration. Which one has the best effect?
W: Each one of them has their own advantages and disadvantages. But personally I think TV's effect is the best. It has the most extensive publicity surface, sound and color, and is not static. So it is the best choice of the product facing the nationwide users and can't be replaced by other media.
他们每一种都有优势和劣势。但我认为电视 效果是最好的。电视是宣传面最广的，并且 有声有色非静止。是面向全国的产品用户的 首选，这是其他媒体无法替代的。
Y: Good. Because our product is the object of women's, we will make a supplement in magazines and radio on the basis of emphasizing TV.
好的。由于我们的产品是面向妇女的，我们 就在着重利用电视的基础上，另外再在杂志 和广播上做一补充。
W: OK. Let's settle It like this now.
Y: How is the cost calculated?
W: We are not very clear about specific things. You need to consult these medias.
Y: Thanks for your information.
W: You are welcome.