W: Excuse me, are you Mr. Yang?
Y: Yes, I am. And you are?
W: I am White. You called me earlier to let me come over.
Y: Oh, yes. Thank you for being here.Please sit down.
W: May I ask what is the matter?
Y: I am thinking of doing a sales promotion for our products. Can you give me some suggestion?
W: Of course. We have investigated your products before and found that although the quality of your product is very good, the customer's awareness is not high. So I think you need an advertising campaign.
怀特：当然可以。我们之前调査过你们的 产品，发现虽然你们的产品质量很 好，但顾客认知度不高。因此我觉 得你们需要做一个广告活动。
Y: What is advantage of advertising? Doesn't it cost money to advertise?
W: There is a saying which goes “Wine needs no bush'".But today the market competition is more and more fierce, so “Wine needs bush”. It is not enough for the enterprise to have just good quality and service. Only by matching with good advertisement can an enterprise be in the indefectible position.
怀特：俗话说“酒香不怕巷子深”，但在 市场竞争日益激烈的今天，“酒香 也怕巷子深”，企业仅有优质的产 品和服务是不够的，只有配以良好 的广告宣传，才能在市场上立于不败之地。
Y: What you said is very reasonable. Our products are very good, but the sales volume is not high. Maybe that is because customers don't understand our products and dare not to buy easily.
杨：你说得很有道理。我们的产品很 好，但就是销售量不高，可能就是 因为顾客对我们的产品不了解，不敢轻易购买。
W: It is right for you to think like this. Advertising does need certain fee, but you may earn more the cost of advertising.
Y: Good, I think this is worthy of a try.