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商务英语热门话题

时间:2022-10-19 08:30:20 商务英语 我要投稿

商务英语热门话题

  商务英语是一门普通高等学校本科专业,属外国语言文学类专业,基本修业年限为四年,授予文学学士学位,是中华人民共和国教育部2007年3月正式批准开设的一门培养复合型英语人才的专业。下面是小编整理的商务英语热门话题,欢迎阅览。

商务英语热门话题

  商务英语热门话题1

  A: Is this the Black House Advertising Agency?

  请问您是黑马广告公司吗?

  B: Yes, it is. May I help you?

  是的,有什么需要帮忙的?

  A: I’d like to talk with one of your consultants. I need some suggestions on how to market my product.

  我想和你们的顾问谈谈,我需要一些有关如何销售我公司产品的建议。

  B: I’m a consultant. First of all, ....................

  我就是顾问,首先,您是做那一行的.?

  A: We are a business suit company. We offer a variety of business suit.

  我们是一家西装公司,经营各式各样的西服。

  B: Oh! Very good! Have you thought about advertising in newspapers and magazines such as Businessman? You can introduce your products to a special group of readers and attract their attention with eye-caching illustrations photos.

  啊!很好!您想过在报纸杂志比如(商人)上刊登广告吗?您可以将您的产品给特定的读者群,而且还可用抢眼的插图吸引读者。

  A: I quite agree with you, but it’s said that advertising on radio is cheaper.

  我非常同意您的观点

  B: I see what you mean. But on one hand, we cannot advertise very long on radio because it is expensive. Time is very limited. On the other hand, people seldom listen to the radio now. Only very established, well-known companies can successfully advertise through radio.

  A: And what about television commercials?

  B: As we all know, of all the advertising media, TV is the most expensive but it attracts a large number of viewers because combines sound, movement and color together and people can see the real thing.

  A: I see. Maybe I should advertise our products in survey shows that people tend to rely more on personal sources for information on advanced products such as computers, and more on magazines for information ordinary products such as clothing and so on.

  B: That makes sense. You are certainly targeting specific customers such as businessmen.

  商务英语热门话题2

  Helen:We want to use the right marketing mix to reach our target market.

  海伦:我们想要使用正确的行销媒体来达到市场目标。

  Leonard:Certainly. We've done some tactical planning already. We think we've come up with a good plan.

  李奥纳德:当然。我们已经完成一些战略计划。我们认为我们已经提出一项不错的计划。

  Helen:What media do you plan to use

  海伦:你们准备使用何种媒体?

  Leonard:Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the Internet first.

  李奥纳德:考虑到你们想要表现的形象,我们已要求撰写文案的同事准备好计算机杂志稿及网际网络用稿。

  Helen:So that way, our advertising dollars would be focused on people we know are computer users.

  海伦:这样一来,我们的广告花费就会针对在,如我们所知,计算机使用者身上。

  Leonard:Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.

  李奥纳德:是的。我们还同时刊登广告看板及报纸广告来帮助创立明显的品牌识别。

  Helen:Will there be any direct mail

  海伦:会有任何广告邮件吗?

  Leonard:No. That would not be correct for a manufacturer like you. Leave that to the retailers.

  李奥纳德:没有。对像你们这样的制造商来说,那并不是正确的作法。把这种方式留给零售商吧。

  Helen:Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.

  海伦:说得没错。请准备一份更详细的提案,然后我会把它推销给高阶主管。

  Leonard:Great. We'll get started right away.

  李奥纳德:太好了。我们马上准备。

  商务英语热门话题3

  Michael: Hi Billy. How have things been?迈克尔:嗨,比利。你好吗?

  Billy: Is that you, Michael? I haven't seen you for such a long time that I have forgotten what you look like!比利: 那是你吗,迈克尔?我好长时间没有见到你了,我都忘了你长得什么样了!

  Michael: I have been working from home these days.迈克尔:这些天我一直在家办公。

  Billy: Do you mean that you have been bludging?比利:你是说你一直在偷懒吗?

  Michael: No! I have been working from home.迈克尔:不是!我一直在家办公。

  Billy: Michael, the office is for work. Home is for relaxing!比利:迈克尔,办公室是办公的地方;家是放松的地方!

  Michael: Billy, these days more and more people work from home. It's called telecommuting.迈克尔:比利,现在越来越多的人在家里办公。这叫“远程办公”。

  Billy: That sounds ideal for me!比利:我觉得那是个完美的主意!

  Michael: Why do you think that telecommuting would be perfect for you?迈克尔:为什么你认为远程办公对你来说是完美的?

  Billy: Because I could sleep in all day and still get paid for it!比利:因为我可以整天睡大觉,还能拿报酬!

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