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浅谈商务英语的4大瓶颈6点建议及写作参考

时间:2022-08-04 20:17:37 商务英语 我要投稿
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浅谈商务英语的4大瓶颈6点建议及写作范文参考

  商务英语4大瓶颈

浅谈商务英语的4大瓶颈6点建议及写作范文参考

  瓶颈一: 专心英语,忽视商务。

  突破方法:拓展商务背景,培养商务思维。

  有的学员多年学习英语,甚至是英语专业毕业,英语足够好,语法、词汇以及听说能力具佳,但通过商务英语学习,仍然无法获得在商务场景下运用语言的能力。所以,学员们往往心态急切,要么是工作的人士,提高商务英语技能为工作需要,要么是即将毕业的学生,即将走入职场,试图增加竞争的砝码。

  为了增加对商务英语词汇的敏感性,需要了解涉及各个职能和行业的商务背景知识,前者常与某个职位相联系,后者常与某个场景相联系,所以在学习过程中,要侧重提高在商务环境下应用语言的能力,以及涉及到的基本的商务背景知识。商务人士的说话语气和交流思维,特别是英美人士的商务思维和日常生活中的思维是不同的。语言是思维的载体。思维方式的不同,造成了语气和语言表达的不同。这也是Business English和General English的相异之处。

  瓶颈二:专心商务,忽视英语。

  突破方法:夯实基础,从最实用的东西入手,获得拿来即用的能力。

  有的学员拥有多年的工作经验和丰富的商务背景知识,但英语基础不好,听说读写能力都有待提高,以适应或应对工作中的对外沟通的需要。

  商务英语学习应该明确动机,就是学习最实用的东西。对于以应试为目的的学生,如果只是从纯应试的角度来入手的话,很难提高实用技能。当然商务英语考试(e.g. BEC & TOIEC)是很大程度上属于能力考试,出题方面会最大限度的避免高分低能的现象。商务英语的教学经验告诉我们,要增加学习的效率,要将应试与实用技能有机结合。实用的不一定是商务英语,而商务英语一定是实用的。商务英语课程讲得不是纯商务(Business Background),也不是公共英语(General English),讲的是英语在商务环境下的应用,可以称为英语商务,或商务英语。所以离开商务背景谈商务英语学习是没有意义的。学习的最好状态不但要通过考试,更是要课上学到的东西出了教室就可以派上用场。

  瓶颈三:缺乏实战语境,不能学以致用。

  突破方法:构造学习语境,依靠案例学习。

  模拟真实案例学习的最大好处在于,让学习进入实战状态,感受类似真实的商务场景。任何商务案例(Business Real-case)都是一个实用的“小故事”,学生应把自己当成故事中的主角,或是这个场景即将发生在他们身上。这样的“故事”,可以帮助学生消化语言,提高技能。较简单场景学生可以当堂练习,而较复杂的商务案例,学生可以有一定时间在课下准备。这样可以防止学生在口语课堂上“练听力”的尴尬。现学现卖是很好的感觉。一方面帮助学生消化课堂所学的内容,另外扩大了学生的视野,提高了他们的技能。学生课前充分准备包括思考或查找资料,然后进行课上商务英语实践,这样学生就在课下输入(Input)在课上输出(Output),使所学的语言点和技能自然转化,学生由被动接受(Receptive)变为主动参与(Productive)。另外,当把错误犯在课堂里的时候,可以有针对性的查漏补缺,增加学习效率。

  通过案例学习不但实现了“实践”,还学到了实用的理念。比如:由于商务英语表达的得体性(Gentle & Courteous),学生应该学会在商务环境高效率沟通的方式:还包括最实用的技巧。比如:由于商务英语传达信息的有效性(Informative),学生应该学会为了达到商务目的而进行的自我介绍(Purposeful Self-introduction)。

  瓶颈四:学习一劳永逸,忽视动态学习。

  突破方法:将商务英语学习和工作相结合,常学常新。

  随着社会经济的快速发展,全球化在各行各业的深入,电子商务对企业来说已经不再是一种技术,而是一种必要的策略。这就给商务时间带来了新的技术、理念、观念和战略,同时也带来了大量新鲜语汇。所以,商务英语的不可能历久尤新,学习过程更不能一劳永逸。将商务英语学习融入工作和生活,常学常新。

  提出以下六点建议:(P-R-E-F-E-R)

  Professional key words

  专业领域的关键词是开始,也是构造语言的基本要素。

  Reference books

  学习权威教材,系统全面了解商务语境的语汇。

  Extensive & intensive reading

  读写领先,听说跟上。通过大量阅读,了解未知。适当集中,扩大力量。泛读可以摄取丰富信息,精读可以培养语感,增加语言积累。

  Foremost original works

  浏览专业外文原著,感受原汁原味的商务英语表达。

  English corner

  善于在学习过程中和他人分享,特别是相关的业内人士。让信息在交换中丰富,让能力在应用中熟练。

  Related current news

  了解相关行业资讯,把握商务领域动态前沿。

  BEC英语中级写作范文(一)

  推销信

  Dear Customer,

  When someone in the family experiences hearing loss, he is not the only one to experience frustration

  Have you noticed a loved one: Missing parts of conversations? Asking people to repeat themselves? Having special trouble with certain letters or sounds? Turning up the volume on the TV?

  If so, you can help them and yourself—by encouraging them to find out about a hearing aid. More than six million Americans enjoy improved hearing and better lives-with hearing aids. And the power source they rely on most is Rayovac.

  “Rayovac batteries really do make a difference.” One of our customers said so.

  Long-lasting Royovac batteries can help hearing aids perform at their best, so sthe whole family can enjoy the difference better hearing can make.

  If you are interested, please contact us by calling 446-8888.

  Yours faithfully,

  BEC英语中级写作范文(二)

  文件报告

  Report on records management conference

  A summary of the Records Management Conference I attended in Detroit on August 10 is included in this report.

  Summary of Seessions Attended

  The following summarizes each of the sessions I attended

  1. Filling Equipment

  This session was designed to acquaint the participants with the latest filling equipment. Much of the equipment on display was automatic.

  2.Records Retrieval

  The purpose of this session was to acquaint the participants with the various factors that need ed to be considered in developing a records retentiuon schedule

  1. Records Transfer

  In this session, participants leaned about the new developments in transferring records from active status to inactive status.

  Recommendations:

  On the basis of my attending the conference, I am making the following recommendations:

  1) We investigate the possibility of purchasing lateral filling equipment

  2) We evaluate the validity of our records retention schedule and revise as needed.

  BEC英语中级写作范文(三)

  旅游推销信

  Dear Folks,

  We are having a wonderful time on Lake Gomey in Maine.

  There are so many things to do you just don’t know where to begin. You can sail the catboats all around the lake, and if you don't know how, Captian Billson can teach you. If you like speed, you can use of th out board motorboats, and you will feel as if you are flying

  And then there is fishing , tennis, and golf. There are lots of games in the big recreation room, and the young people dance every night.

  We expected to paya fortune when we first heard of Lake Gomey, but we find that it is one of the least expensive vacations we have ever spent.

  Why don’t you write to Mrs. Brown for the full details? You are sure to get the information you need and to have an ideal holiday there.

  BEC英语中级写作范文(四)

  商务信函

  Dear Jacques,

  Lightweight batteries

  I am writing to you because we have been having a bit of trouble with one of our suppliers who makes the lightweight batteries we use to power our vehicles. I am pretty sure you don’t have a local distributor of your products in this country, which I am writing to you direct to see if you can help us out. I did try to call, but you weren’t available

  We require 4,800 units and delivery must be completely by 15 January, 20. A full specification of our requirements is given on the attached sheet, together with our technical brochure.

  I would appreciate it if you could quote us your best CIF price, giving a full specification of your product and shipping date. Of course our technical department would need nto have some samples of the batteries to test in our laboratories before we would place a firm order.

  We usually deal with new suppliers on the basis of payment in our currency by confirmed irrevocable letter of credit.

  Assuming the lab tests go well, and you can quote us a competitive price, we would certainly be able to place more substantial orders on a regular basis.

  I will be out of the office for a couple of weeks from tomorrow. In the meantime, do get in touch with one of my assistants if you need any more information

  Looking forward to hearing from you.

  Give my regards to Jeanne and the kids

  Best,

  Fred A. North , Buying Manager

  Enclosed: Specification and technical brochure

  BEC英语初级阅读模拟试题

  In the world ,soccer of football is the most popular sport. This is because many countries have wonderful teams for the World Cup. The World Cup is held every four years.

  To remember 2002 FIFA World Cup ,children from different countries and more than 60 children from Japanese schools came together and spent three weekends drawing a big picture called"Dream(梦幻) World Cups"in Japan .The children drew animals, flowers and people playing soccer under a bule bright sky. They wished each football team good luck by drawing the flags(旗帜)of all the countries that will take part in the World Cup in Japan and South Korea.The picture was put up in a park near a playground in Yokohama .Some football teams will have games there.

  Are you a football fan(迷)?The World Cup makeds more and more people interested in football Teenagers(青少年)like playing and watching football .Many of them love some football stars so much that they get the pictures of their favourite players on the walls of their rooms. That is the way to show their love for the World Cup as children in Japan.

  1.If a country wants to take part in the World Cup ,she must have______.

  A.Many football fans B.a very good team

  C.many football player D.a big playground

  2.The next World Cup will be held in_______.

  A.2006 B.2007 C.2005 D.2004

  3.From the passage ,in the picture children drew many things except_________.

  A. people playing football

  B. pictures of some football stars

  C. a sunny sky

  D. flowers

  4.In"Dream World Cup",the children drew the flags of some countries______.

  A. to show their love for their owe country

  B. to tell the people their stories

  C. to show their good wishes for the football teams

  D. to show their new ideas about football

  5.Many teenagers owe the pictures of some football stars because______.

  A. they are interested in football

  B. they are football fans

  C. they think their favourite players are great

  D. all of A,B and C

  参考答案:BAABD