国际知名商务品牌

  Amazon.com is one of the biggest success stories of the Internet. It was started by Jeff Bezos from a garage in Seattle, Washington in 1995 and is now the largest online retailer in the world. Bezos was Time magazine’s Person of the Year in 1999 for popularizing online shopping. His company originally sold only books but has diversified into selling music, video games, toys, electronics and other popular ranges of goods.Amazon has cleverly marketed itself worldwide by establishing separate websites in different countries. In 2007 Amazon launched its Kindle e-book reader, which now enjoys a huge share of that market. A year later it teamed up with toy and electronics makers to sell goods with minimal packaging to help the environment. It remains an innovative leader in the area of online commerce.

  亚马逊是互联网时代最成功的企业之一。亚马逊是由杰夫·贝佐斯在1995年所创立的,起初的成立地点是位于西雅图的停车库,现如今,它是世界上最大的网络零售商。由于贝佐斯对宣传网上购物所作出的贡献,1999年,他成为了时代杂志的年度人物。起初,他的公司只销售图书,之后又开始销售音乐、电脑游戏、玩具、电子产品以及其他流行商品。通过在其他国家建立网站,亚马逊的名声远播海外。2007年,亚马逊推出了自己的电子阅读器“kindle”,现在,并在市场上占据一席之地。一年之后,它又与玩具和电子产品制造商合作来销售商品,这些商品几乎做到了零包装,这也促进了环保的发展。在网上商业领域,亚马逊的独创力独领风骚。

  Adidas is one of the world’s top sporting brands. It is based in Germany and includes other brands like Reebok in its group. The three parallel bars that form its logo is known worldwide. The company bought these “Three Stripes” from a Finnish sports company in the 1950s. Adidas has provided quality sporting goodsfor decades. They create a very strong brand loyalty among consumers. Many people wear Adidas clothes and shoes as a fashion statement. The company also manufactures other products such as bags, glasses and watches. Adidas is heavily into sponsoring sports stars and teams. It is involved in sponsorship deals with thetop soccer, rugby and cricket teams all over the world. Its current marketing slogan perhaps sums up the company’s success -“Impossible is Nothing”.

  阿迪达斯是世界顶级体育运动品牌。其总部设在德国,旗下还有包括锐步在内的其他品牌。三条横杠的商标风靡全球。20世纪50年代,该公司从一家荷兰公司手中买下了“三条纹”。数十年来,阿迪达斯一直制作高质量的体育产品。并拥有许多忠实于次品牌的顾客。许多人把穿着其品牌的衣服和鞋看成是一种时尚宣言。公司还生产许多其他产品,例如背包、眼睛和手表。阿斯达斯还聘请了许多体育明星和团队代言。包括与全世界的顶级球星、橄榄球和板球团队合作。近日,阿斯达斯的标语或许能够总结其公司成功的秘诀--即“没有不可能”。

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