商务交谈外企介绍

时间：2021-01-12 11:45:57 商务英语我要投稿

商务交谈外企介绍

　　Harley-Davidson is an American motorbike maker that has established a cult following for its machines. It was founded by William S. Harley and his childhood friend Arthur Davidson in 1901. They spent several years trying to make a motorbike that would sell. They started production in 1907 in their factory in Milwaukee, which is still the company headquarters today. The company has survived despite America’s Great Depression and competition from Japanese companies that finished off most of the world’s other motorcycle makers. Harley produces big bikes (over 750cc) designed for cruising. They have a distinctive Harley rumbling noise. The company has a very loyal following, which it develops through HOG – the Harley Owners Group. The company’s 2009 revenue was over $4 billion. Almost 5% of this was from the licensing of its logo.

商务交谈外企介绍

　　哈雷戴维森是美国摩托车制造商，人们对这一品牌情有独钟。1901年，威廉·哈雷和他儿时的玩伴亚瑟·戴维森创建了该品牌。他们对销售摩托车潜心研究了许多年的时间。1907年，他们开始在密尔沃基的自家工厂生产摩托车，如今这里仍然是该品牌的总部基地。历经美国大萧条以及日本著名企业的竞争，哈雷戴维森得以存活。哈雷生产的是排量超过7500cc的大型摩托车。该企业摩托车有其特有的轰隆声。哈雷有许多忠实的.追随者，这是通过哈雷车友会而逐渐产生的。该企业2009年的营业额超过了40亿美金。其中有将近5%都是通过品牌授权获得的。

　　Heineken is one of the world’s most popular brands of beer. It was established in 1873 in Amsterdam by Gerard Adriaan Heineken. He saw a market to introduce a ‘beer culture’ in Amsterdam’s cafes. Today, Heineken is brewed by 40 breweries in 39 countries around the world. It’s website says: “Heineken has been able to remain one of the world’s leading consumer and corporate brands for more than 130 years. It confronts directly the challenges in many of our markets to deliver organic profit growth, but also focuses on building the long-term future of our brands and business.” Heineken is one of the world’s leading brewers in terms of sales volume and profitability. Its principal brands are Heineken and Amstel, but it also ownsmore than 200 international brands, including Foster’s, Strongbow cider, Kingfisher, Tiger, and NewcastleBrown Ale.

　　喜力啤酒是全球知名的啤酒品牌。1863年，杰拉德·阿德里安·海尼根在阿姆斯特丹创立了该品牌。他想出了将啤酒文化引入阿姆斯特丹咖啡馆的想法。如今，喜力在全球39个国家建立了40家酿酒厂。其官网称：“喜力有能力成为全球知名啤酒品牌之一，该品牌已经有130多年的历史。但是，该品牌与许多市场上宣传的有机增长背道而驰，但是它仍然致力于建立品牌的未来。”就销售量和利润率来说，喜力是全球顶级啤酒制造商之一。其最主要的品牌是喜力和阿姆斯特尔河，但是它还拥有全球200多个品牌，包括Foster’s、力宝果酒、翠丰、老虎以及纽卡斯尔棕啤。

　　The H. J. Heinz Company, commonly known as Heinz, is an American-based food company. Its website says: “Throughout the world, Heinz is synonymous with ketchup. We sell 650 million bottles of Heinz ketchup every year and approximately two single-serve packets of ketchup for every man, woman and child on the planet.”The company is also known for its baked beans and soups and the "57 Varieties" slogan. The company was founded in Pittsburgh in 1869 by Henry John Heinz. His business ideals are still important to the company today. Its website states: “Heinz conducts business in an ethical manner, guided by the enduring principles of our founder and an unwavering commitment to integrity.” Everyone knows the slogans, “Beanz Meanz Heinz” and “If It Isn’t Heinz, It Isn’t Ketchup.”

　　H·J·亨氏公司，人们通常也把它称作亨氏，亨氏是美国食品公司。其官网称：“在全球，亨氏是番茄沙司的代名词。每年，我们会销售6亿5000万瓶沙司，这就意味着全球每人会拥有2瓶番茄沙司。该公司最有名的还有焗豆、汤以及著名的销售广告-“57变”。1869年，H. J. 亨氏在夏普斯堡建立了该企业。他的商业理念对该公司的发展依然非常重要。其官网称：“亨氏遵循道德价值，坚持创始人的商业原则，并不断致力于道德、诚实的发展。”每个人都熟知这一广告语：“炖豆只有亨氏”、不亨氏，不番茄。”

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